Retail X Series: How to Build Your Brand
Join our guests for a fireside chat all about how to successfully build your brand, even at the earliest stages of your company. Hosted at Fenwick & West.
Carolyn Rush, Partner, Worn
Rachel Cohen, Co-founder & Co-CEO, SNOWE
When does brand building start? How is it different than marketing?
What activities are critical in building a brand at the early stage?
Do I need to hire a branding firm?
How do I build my brand into the culture of my company?
How important is building a brand versus customer acquisition at the early stage?