Fundamentals of Interviewing Users with Steve Portigal
Not getting the results you want from your interview-based user research? Interviewing is one of the most valuable and commonly used user research tools, yet it’s often not used well because people tend to think it’s just about talking and listening.
Stop “winging it” and learn the importance of rapport-building and listening to capture the crucial nuances that point to innovative breakthrough opportunities. In this session, you’ll gain the techniques you need for successful interviewing and leave with practice exercises for improving your team’s interviewing skills as well ways to engage others in the organization during your interviewing process.
There’s no requirement to have an advanced level of experience in conducting user research of any type, while those with such expertise will benefit from taking an implicit process and stepping back from it in order to consider how they work.