NYC Tech Jobs and Startup Jobs

Marketing Data Analysts (MDAs) on Product Strategy are the backbone of development and production of Crossix’s beachhead product DIFA™, the leading platform for measuring and optimizing digital and TV healthcare marketing. MDAs will use their engineering mindset to help the team find solutions to make DIFA more scalable and automated. MDAs will be at the heart of R&D for new innovative product features using breadth of health and consumer data.

Audit current content strategy and test new forms of content to craft a plan that advances Marketing’s impact on each line of business (Engagement, Enterprise and Teams, and Talent). Plan and manage Stack Overflow’s content calendar to reach audiences relevant to all three of our lines of business and to our core developer audience on stackoverflow.com. Partner with Digital Marketing Lead on lead nurturing and targeted campaigns, ensuring that campaigns go out on time, have been QAed, and have reporting plans in place prior to launch. Write and edit content as needed to support the content calendar - from blog posts to video scripts. Brainstorm and develop programming for content marketing campaigns against sales goals. Build an internal library where content is organized, tagged, and easily accessible for sales and marketing teams. Ensure all deliverables meet highest standards for the Stack Overflow voice, narrative, and SEO. Report regularly on all content programs (engagement, campaign efficacy) and recommend what to try next. Understand how to balance marketing and creative strategies in storytelling, creating memorable editorial and connecting with target personas. Collaborate with Product Marketing, Digital, and Design to distribute, repackage, and test content, continually innovating and optimizing our approach. Manage content operations, budgets, and production process as appropriate. Use data, research, and insights (SEO, Google Analytics) to inform a content experience that’s cohesive and effective across all channels.

Description: The Brand Marketing Lead will help bring the Splendid Spoon brand to life across new channels and audiences. You will report directly to the VP of Brand and join a passionate team of creatives and performance marketers who are committed to changing the way people think about their relationships with food. The ideal candidate possesses strong project management and creative leadership skills, has a “no job is too small” attitude, and