VP of Product Marketing
Greater NYC Area
2 weeks ago
Develop product positioning and messaging that differentiates Moda by understanding our brand, customer needs, product roadmap, market trends, and competitive forces.
Own go-to-market launch planning to ensure successful, integrated launches for new product features and company solutions on Ecommerce, Stylist and Enterprise spaces, in order to grow the business from awareness to adoption through engagement.
Operate in a trusted advisor capacity with Product Management & Sales Leadership to establish a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product development roadmap for both consumers and businesses.
Lead product packaging and pricing conversations and decisions. Partner with product teams on optimal pricing models and strategies for new products and bundled solutions, and provide recommendations to executives.
Work closely with brand and go-to-market teams on brand initiatives and value proposition. Collaborate with customer marketing on telling the Moda story through the voice of our customer.
Support any media outreach, social marketing initiatives, and field marketing campaigns and events.