Sr A/B Testing & Optimization Analyst
Discovery Digital Media
Greater NYC Area
1 hour ago
1. Design and conduct A/B and multi-variate tests using Adobe Target. Develop test plans, define success metrics, analyze and transform raw data into actionable insights, and distribute test results to stakeholder.
2. Organize multiples tests and timelines while communicating effectively across all business units.
3. Leverage site and audience data to draw insights, develop hypotheses and proactively recommend testing opportunities.
4. Create insightful presentations to explain data story to internal stakeholders and engage them in conversation, as needed.
5. Establish and maintain strong business partnerships and cross-functional relationships to provide decision support.
6. Perform analyses to identify audience segments that surface from testing tactics.
7. Develop a thorough understanding of the Digital Studios data environment – data collection, data sources, data accessibility and tools.
8. Support product enhancements, launches, company initiatives and other needs as they arise.
9. Perform ad-hoc reporting and analyses as needed.