Marketing Manager, Customer Loyalty & Retentio…
Greater NYC Area
21 hours ago
Build, execute, and oversee various promotional, event and loyalty marketing initiatives; own corresponding KPIs and reporting to internal teams and stakeholders.
Collaborate with Customer Support to truly understand the Gemini user; discern customer pain points, unpack customer lifecycle/journey, and identify products and services that delight the user.
Partner closely with Customer Support, Communications, Sales, and Design teams to ensure marketing is Omni-channel.
Develop solid business cases for new initiatives/ projects that support loyalty program growth or enhance the customer experience and oversee projects through to completion.
Create testing plans to continually optimize results to meet KPIs that bolster profitability for the firm.
Conduct competitive research to stay informed of industry trends.