Lead Marketing Data Analyst - Product Strategy

| Greater NYC Area

Lead Marketing Data Analysts (MDAs) on Product Strategy are the backbone of development and production of Crossix’s beachhead product DIFA™, the leading platform for measuring and optimizing digital and TV healthcare marketing. LMDAs will manage the day to day production of DIFA deliverables as well as use their engineering mindset to help the team find solutions to make DIFA more scalable and automated. LMDAs will be at the heart of R&D for new innovative product features using breadth of health and consumer data.

What You'll Do

  • Leverage cutting-edge technology and analytics capabilities to help healthcare clients plan, measure and optimize digital and TV marketing campaigns
    • Produce and manage the delivery of weekly production for Crossix DIFA™, the leading platform for measuring and optimizing digital and TV healthcare marketing, across portfolio of clients
    • Build expertise in analytics related to digital and TV marketing initiatives and be the go-to person for data and methodology related questions
    • Utilize Crossix technology to link marketing exposures to transactional data
    • Execute project requirements, using a logic-based proprietary language alongside python, SQL, Excel, and other analytics and data visualization tools
    • Independently troubleshoot data anomalies and inconsistencies
  • Identify, plan, develop, and test new processes to improve scale and automation of DIFA production
    • Identify and communicate areas for improvement within the current production process
    • Define specs to work alongside Analytics Product team to find solutions and develop new features that will help with automation and scale
    • Test new production process and confirm improvements in automation and scale without impacting result
  • Research and develop new innovative product features and advanced analytics to enhance DIFA
    • Work with senior members on rollout plan and execute on the release of new product features to clients
    • Research and understand how to leverage breadth of health and consumer data which can be incorporated into DIFA as a new metric based on client feedback
    • Develop the feature in a way that is scalable, automated, and seamlessly be incorporated into current production process
    • Document and present methodology, result, and how clients can use this new feature to make key optimization decisions to key internal stakeholders and client services team

What You've Done 

  • 1-3 years relevant experience
  • Quantitative interest, demonstrated through coursework or professional experience
  • Interest in the power of “Big Data”
  • “Can-do” attitude and approach
  • Entrepreneurial self-starter and team player
  • 4-year college degree with strong academic performance
  • Exposure to marketing and/or healthcare a plus
  • Python, SQL and database experience
  • Excellent written and verbal communication skills
  • Engineering mindset

About the Team – Crossix delivers hard-to-come-by insights that enable healthcare marketers to plan, measure, and optimize their marketing campaigns with confidence. Using our own proprietary technology and network of health and non-health data, our analyses pinpoint the tactics, programs, and channels that improve performance and boost sales, enabling better healthcare communications. And we do it all while protecting consumer privacy.

Leadership – With decades of combined experience and an unrivaled track record of healthcare innovation, our leadership team sets the standard for us. Their knowledge and expertise continually challenge us and the industry – through their work, their speaking engagements at conferences and their thought leadership published in the top industry publications.

Culture – We know that our employees set us apart. Along with competitive salaries and benefits, we invest in creating compelling opportunities for professional development and career growth. We also believe that diversity is essential to building an environment where everyone can feel they belong. We’re continuously building an inclusive company where everyone feels welcome and heard. Come join our rapidly growing team!

We are an equal opportunity employer and welcome all qualified applicants regardless of race, color, religion, sex, gender identity, sexual orientation, marital status, ancestry, national origin, age, disability, genetic information, or veteran status.

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1375 Broadway, New York, NY 10018
At Crossix, a "steady flow of ingenuity" makes work fun

An Insider's view of Crossix

What are some social events your company does?

Crossix encourages team and company-wide events, so we have activities like happy hours, Escape the Room outings, pizza making as well as field day and community service events.

Sean Bell

Analytics Services Supervisor

What's the biggest problem your team is solving?

My team is starting to do a lot more work in retail pharmacy, so we need to think about how the goals of retail pharmacy clients differ from pharma clients and how to tailor analyses to provide insights that meet these goals


Analytics Services Manager

How does the company support your career growth?

From your immediate manager and up, there’s a culture of support that manifests in regular check-ins, growth plans geared towards giving you the kinds of work you’re interested in, and plenty of feedback in both directions.


Lead Analytics Services Associate

How do you empower your team to be more creative?

Innovation is in our company DNA and everyone on the team is always encouraged to bring new and unique ideas to the table. Our Culture Club also organizes creative initiatives that make our working environment more collaborative and fun.



What are Crossix Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Happy Hours

Additional Perks + Benefits

Frequent Team-Building Activities and a Private Rooftop

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