VP, Brand Partnerships
Greater NYC Area
Freshly is one of the fastest-growing food-tech startups and the largest fresh-prepared meal delivery service in the country. It’s our mission to make eating healthy easier by delivering fresh, nutritious, fully cooked meals directly to consumers. We’re passionate about changing the food industry by pioneering a new way to think about meal delivery, access to fresh and healthy food, and how we eat in general. If
helping build a brand that will fundamentally transform an industry is exciting to you, read on!
Reporting to our Chief Marketing Officer, the Vice President of Brand Partnerships will be responsible for driving the company’s growth through building out (from scratch) and executing a brand partnerships strategy. We are looking for a Brand Partnerships thought leader who can raise the market awareness of Freshly’s value proposition; facilitating & securing brand partnerships through innovative marketing
The VP of Brand Partnerships will focus on developing a bundling strategy, nurturing new relationships, and building out a team to assist in executing strategy, as well as influencing the product roadmap based on market insights.
- Build a Brand Partnerships function from the ground up.
- Raise market awareness of Freshly's value proposition.
- Develop a bundling strategy.
- Manage inbound requests for brand partnerships.
- Develop a innovative marketing & partnerships programs to drive revenue & growth.
- Manage relationships with senior partners and cross-functional stakeholders.
- Negotiate complex commercial, legal and technical terms internally and externally.
- 12+ years of experience.
- 3-5+ years of experience within a brand partnerships leadership role.
- Proven experience leading a brand partnership organization that resulting in measurable revenue growth.
- Experience building a Brand Partnerships practice and coming up with bundling strategies from scratch.
- Must have an understanding of what kind of brands will share our mission.
- Growth and data oriented - this is a clear revenue channel for us and this function will be accountable to add net new Freshly users with a specific CAC.
- An MBA is highly preferred.
Freshly is a weekly subscription service delivering healthy and fully prepared meals directly to a customer’s doorstep. The rotating weekly menu offers 30 different flavorful preparations and combinations that are chef-made with the highest quality, 100% all natural ingredients that meet industry leading standards. Each deliciously healthy meal is packed with key nutrients and cooked fresh to order with no artificial flavors, colors, sweeteners, refined sugars, artificial preservatives or hydrogenated oils.
In addition to providing free shipping, Freshly uses advanced eco-friendly packaging technology to ensure that meals maintain freshness in transit. Freshly makes embracing a healthier lifestyle deliciously simple, one box at a time. For more information, visit www.freshly.com.
Here’s some chatter about us:
WSJ - Nestle Buys Stake in Freshly,
Putting Healthy Food On The Menu Fortune - Nestle Leads $77M Funding Round In Meal-Delivery Startup Freshly
Techcrunch - Nestlé leads $77M Round For Healthy Meal Startup Freshly
WSJ - Freshly Hires It's New CMO From Spotify - Mayur Gupta
We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks – if this sounds like an environment where you would thrive, we’d love to hear from you!
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