Social Media Manager

| Greater NYC Area
WHO WE ARE

The Farmer’s Dog exists to simplify giving every dog their best life. First up? Completely reimagining what pet food is, how it’s made, and how it’s delivered. We recently raised our Series B and are backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

Our company was launched after our Co-founder, Brett’s, battle to cure the stomach issues of his Rottweiler, Jada. He quickly realized just how broken the commercial pet food industry was - even the “organic” and “natural” varieties proved to be heavily processed - and it was only when his vet recommended a fresh, home-cooked diet that Jada began to improve and was eventually cured. Through a combination of proprietary technology, and a lot of heart, our direct-to-consumer service was born.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Only “dream job” applicants, please. #mustlovedogs

WHAT'S THE ROLE?

Despite their name, social media platforms have largely become one-way communications channels where brands repurpose existing assets and passively "reach" and "engage" their audiences. At The Farmer's Dog, we want to put the "social" back in social media and use these platforms to spark genuine interactions with fans, followers, and current & prospective customers. That means creating content that gets people thinking and talking, understanding the idiosyncrasies of individual platforms, staying on top of the trends and topics that matter to dog people, and knowing when (and most importantly, when not) to capitalize on cultural moments. This role represents a unique opportunity to own our brand's strategy and activity across social platforms, grow and retain a passionate audience base, and in the process help dogs and dog people everywhere live their best lives.

KEY RESPONSIBILITIES

  • Develop overall organic social media strategy, audience growth plan, content calendar, and measurement/KPI framework with a focus on Instagram, Facebook, Twitter, and Pinterest
  • Manage day-to-day activity across these platforms, from concept to execution (with opportunity to build out a team in the future)
  • Determine and implement optimal social media tech stack, taking into account the need for social listening/insight generation, cross-platform publishing, customer service / comment tracking, and measurement needs
  • Collaborate across functional areas - especially with Growth/Performance Marketing, Community, and Customer Experience - to ensure osmosis of insights and consideration of other teams' needs and goals
  • Identify, evaluate, brief, and manage individual creative, brand, publisher, and media partners for specific social content initiatives 
  • Use first-, second-, and third-party data to surface and prioritize social content needs and grow our audience
  • Act as a steward of The Farmer's Dog brand and a more thoughtful approach to social media marketing
QUALIFICATIONS
  • A true "whole-brained" thinker and doer with a deep understanding of how content across different social channels and platforms can build and grow a brand
  • A clear, responsive communicator, verbally and in writing (design/photography skills a plus!)
  • Comfortable oscillating between big-picture strategy and in-the-weeds execution
  • Curious about new channels and tactics and how to apply them (or not) to our own social media strategy
  • Driven by data and intuition, and have a sense for which to prioritize when
  • Passionate about dogs and dog health and constantly curious about new market trends, research findings, and customer stories and how they might translate into compelling social content
  • Incredibly organized and a masterful manager of your own, and others’, time
  • Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all
  • Excited about proactively coming up with and implementing ideas (big and small) that will help grow our brand and audience
  • Attentive to detail with high standards of quality while maintaining an (authentically) friendly, positive attitude
  • Flexible and open-minded, but also have strong convictions and a POV that you can clearly communicate and defend
  • A DOG PERSON -- even if you don’t have one!

PERKS & BENEFITS

  • DOGS EVERYWHERE!
  • Brand new dog-friendly office in Greenwich Village
  • Discount on TFD food for your pup!
  • Comprehensive Healthcare, Dental and Vision
  • Unlimited vacation & sick days
  • Flexible work-from-home policy
  • Team outings, coffee always brewed fresh, and a strong snack game
Read Full Job Description

Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Brand new dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong snack game (avocado toast always)

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Friends outside of work
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Team owned deliverables
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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