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Senior Retention Marketing Associate

| Greater NYC Area

Want to help people get the financial protection they need — and feel confident in their choices? Policygenius is a NYC-based tech startup that makes it easy to compare and buy insurance online. Since 2014, we’ve raised over $52 million of venture capital, established ourselves as a pioneer in Fintech and helped more than 4.5 million people get vital coverage for their families.

We're rapidly growing and looking for people with grit, great attitudes and creative problem-solving skills to join our powerhouse team. Come see why we were voted one of INC's best workplaces of 2018!

About the role...

Are you a technical-minded marketer with a knack for solving problems and analyzing data? Do you thrive on translating a brand’s value into email marketing for large audiences? Can you convert strategies into actionable, efficient project plans? If this sounds like you, come join the Policygenius marketing team as our Senior Retention Marketing Associate!

We’re looking for a right and left brained whiz who is ruthlessly analytical in pursuit of improving conversion, with the creativity and communication skills to evolve our dialogue with customers across a variety of channels including email, SMS, direct mail and more. You’ll craft strategic messaging that speaks to customers emotionally and rationally based on changing contexts and lifecycle phases. You’ll be the magic behind the scenes (AKA behind those witty, can’t-wait-to-open emails)!

You will...

  • Develop and optimize marketing automation projects, including emails, SMS, direct mail, retargeting ads and more
  • Maintain and execute Policygenius’ email marketing calendar, including concepting campaigns, building emails, segmenting audience lists, deploying campaigns and reporting results
  • Concept, code (HTML/CSS) and test email templates for campaigns using Litmus
  • Design, execute and analyze A/B test plans to improve email performance and conversion rates
  • Measure and report on CRM performance and manage ongoing reporting for campaigns and automations
  • Collaborate with creative teams to develop new assets for each stage of the customer journey
  • Partner with Product and Engineering teams to support new initiatives in customer communication

You have...

  • 3+ years experience in creating email campaigns and/or automations and organizing customer segments in an email/CRM platform
  • 1+ years HTML/CSS experience, particularly in coding emails and landing pages
  • A strong understanding of email marketing best practices including design, deliverability and CAN-SPAM
  • Experience in a variety of marketing and data tech tools: email/CRM (Iterable, Braze, MailChimp, etc.), email design (Litmus), analytics (Google Analytics, Excel, SQL, Tableau, etc.) and landing pages (Unbounce)
  • An extreme attention to detail
  • Ability to troubleshoot and problem solve across teams and tools
  • A proven track record of meeting deadlines and communicating with stakeholders across teams
  • Ambition, a curious mind and a desire to hit the ground running

You’ll get...

  • Company-paid health, dental, vision, life & disability insurance
  • 401(k) plan, FSA & commuter benefits
  • Flexible PTO
  • Training, mentorship and coaching from leadership
  • The opportunity to grow alongside a company shaking up a big, old-fashioned industry
  • Fun, diverse, open-minded coworkers
  • Dog companionship
  • Some fun surprises when you join… (Shhh… It’s a secret!)
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SketchDesign
    • UXPinDesign
    • TableauDesign
    • MouseflowDesign
    • Respondent.ioDesign
    • Usertesting.comDesign
    • ZeplinDesign
    • PrincipleDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • ClubhouseManagement
    • IterableEmail
    • LitmusEmail

Location

In the heart of the Flatiron district! Conveniently located near several NYC subway stops, the NJ Path train, and a short walk to Penn Station.

An Insider's view of Policygenius

What’s the vibe like in the office?

Think: startup meets productive adult office. The fridge is stocked with La Croix and there's usually a dog or two running around, but there's no ping pong. Everyone works hard and takes the job seriously. Strict "no chuckleheads allowed" policy. People are cool and from a really wide range of backgrounds.

Adam

Senior Product Manager

What kinds of technical challenges do you and your team face?

All of the normal challenges of building a modern (fairly cutting edge actually, if I do say so myself), scalable tech stack, just with the added twist of integrating with a bunch of fairly archaic APIs. The insurance industry historically isn't exactly a bastion of modern technology, but we're doing our darnedest to change that.

Trevor

Senior Software Engineer

What makes someone successful on your team?

Teamwork and problem-solving go a long way on my team and at Policygenius overall. I would say that individual ideas are not only supported but more importantly, encouraged. I'm consistently challenged, but always learning; our environment promotes both individual and professional growth. I'm looking forward to moving to the next level!

Masuda

Customer Success Associate

What is your vision for the company?

Our vision for Policygenius is to be the go-to consumer platform for insurance and financial protection. What Expedia did for travel, we're doing for financial protection. We're already the top platform for under-50 consumers for life insurance and disability insurance, and we're excited to expand that to new categories in 2019!

Jen

CEO

What's something quirky about your company?

So many team members have really interesting stories about their time before Pg. We’ve got trivia champions, ex-magicians, chicken bag experts, and even someone who used to be Madonna’s assistant. It’s all story-telling gold.

Justin

Chief Design Officer

What are Policygenius Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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