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Senior Product Marketing Manager

| Greater NYC Area

Want to help people get the financial protection they need — and feel confident in their choices? Policygenius is a NYC-based tech startup that makes it easy to compare and buy all types of insurance online. Since 2014, we’ve become the nation's leading insurance marketplace, raising over $52 million of venture capital and helping more than 5 million people get vital coverage for their families.

We're growing rapidly and looking for people with grit, great attitudes and creative problem-solving skills to join our powerhouse team. Come see why we’ve been voted one of INC's best workplaces two years in a row!

Marketing at Policygenius...

The Policygenius marketing team isn’t afraid of tackling a daunting challenge: changing consumers’ minds about a distrusted, disliked industry. We’ve flipped insurance marketing on its head, believing that there’s more to it than just cookie-cutter policy selling. Instead, we educate and empower shoppers to pick what’s right for them. At the foundation of that relationship, we prioritize transparency and trust above all else. The Pg marketing team buckles in for a ride every day, because Fintech isn’t easy. Our customer journeys are nuanced and our product mix is complex, but it’s an even match—this team is composed of disciplined problem solvers who always fight for what’s best for the customer.

About the role...

You’re the person who’s always good at a little of everything. You’re ruthlessly analytical and data-driven, but you get bored if you don’t also get to be creative and generate blue-sky ideas. You’ve probably spent a fair amount of time trying to find a role that gives you the runway to flex all of those muscles. Well, allow us to introduce you to Product Marketing at Policygenius.

As the Senior Product Marketing Manager, you’ll be responsible for ensuring that our customers stay at the heart of everything we do. Your deep understanding of product positioning and consumer behavior will ensure we’re consistently exceeding expectations and differentiating our offering in the marketplace. Reporting into the Director of Product Marketing and working extremely cross-functionally, you’ll help drive action in every part of the business based on your insights and intuition.

You will...

  • Be the voice of the consumer. You’ll build a deep knowledge of their needs, questions and concerns, and then translate those insights into action across the company
  • Split time equally across Product and Marketing. In the morning, you might help a Product Manager with an A/B test. In the afternoon, you might launch a new landing page with the Marketing team.
  • Conduct consumer research to stay close to our customers and to identify improvement opportunities across the entire company
  • Craft strategic messaging that speaks to consumers emotionally and rationally, that’s used across product flows, emails, and marketing campaigns
  • Define and refine how we position and message our products, enabling our Marketing, Product and Operations teams to communicate with consumers effectively
  • Champion adoption of new products by leading go-to-market strategies and driving adoption
  • Understand our broad competitive landscape to better differentiate our products in the marketplace

You have...

  • 5+ years of product marketing experience, ideally at a startup, with strong examples of quantifiable business impact
  • An understanding of consumer behavior and psychology, enabling you to bridge the gap between consumer needs and Policygenius products
  • Analytical chops and a creative mind, with the skill to seamlessly switch between the two or blend them together as needed
  • Outstanding communication skills, with the ability to develop messaging strategies drawn from consumer insights
  • A proven track record of meeting deadlines and communicating with stakeholders across multiple teams
  • Ambition, curiosity, and a desire to hit the ground running

You’ll get...

  • Company-paid health, dental, vision, life & disability insurance
  • 401(k) plan, FSA & commuter benefits
  • Flexible PTO
  • Training, mentorship and coaching from leadership
  • The opportunity to grow alongside a company shaking up a big, old-fashioned industry
  • Fun, diverse, open-minded coworkers
  • Dog companionship
  • Some fun surprises when you join… (Shhh… It’s a secret!)
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SketchDesign
    • UXPinDesign
    • TableauDesign
    • MouseflowDesign
    • Respondent.ioDesign
    • Usertesting.comDesign
    • ZeplinDesign
    • PrincipleDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • ClubhouseManagement
    • IterableEmail
    • LitmusEmail

Location

In the heart of the Flatiron district! Conveniently located near several NYC subway stops, the NJ Path train, and a short walk to Penn Station.

An Insider's view of Policygenius

What’s the vibe like in the office?

Think: startup meets productive adult office. The fridge is stocked with La Croix and there's usually a dog or two running around, but there's no ping pong. Everyone works hard and takes the job seriously. Strict "no chuckleheads allowed" policy. People are cool and from a really wide range of backgrounds.

Adam

Senior Product Manager

What kinds of technical challenges do you and your team face?

All of the normal challenges of building a modern (fairly cutting edge actually, if I do say so myself), scalable tech stack, just with the added twist of integrating with a bunch of fairly archaic APIs. The insurance industry historically isn't exactly a bastion of modern technology, but we're doing our darnedest to change that.

Trevor

Senior Software Engineer

What makes someone successful on your team?

Teamwork and problem-solving go a long way on my team and at Policygenius overall. I would say that individual ideas are not only supported but more importantly, encouraged. I'm consistently challenged, but always learning; our environment promotes both individual and professional growth. I'm looking forward to moving to the next level!

Masuda

Customer Success Associate

What is your vision for the company?

Our vision for Policygenius is to be the go-to consumer platform for insurance and financial protection. What Expedia did for travel, we're doing for financial protection. We're already the top platform for under-50 consumers for life insurance and disability insurance, and we're excited to expand that to new categories in 2019!

Jen

CEO

What's something quirky about your company?

So many team members have really interesting stories about their time before Pg. We’ve got trivia champions, ex-magicians, chicken bag experts, and even someone who used to be Madonna’s assistant. It’s all story-telling gold.

Justin

Chief Design Officer

What are Policygenius Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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