Senior Manager, PR and Communications

| Greater NYC Area

DESCRIPTION

The Farmer’s Dog is the leading tech-enabled pet health brand, on a mission to disrupt the $90B global pet food industry. The company is VC-backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

In an industry with little regulation, constant recalls, and rampant misleading advertising, The Farmer’s Dog brings a fresh perspective grounded in quality, transparency, and personalization. Through a combination of proprietary technology and a lot of heart, we’re completely reimagining what pet food is and how it’s made and delivered. Our recipes are designed in partnership with vets, freshly-cooked to USDA standards using human-grade ingredients, and sent to customers through customized subscription meal plans. Since cooking and delivering their first batch of food from a cramped Brooklyn kitchen in 2014, The Farmer’s Dog has fed millions of fresh, healthy meals to dogs nationwide.

The company was launched after Brett’s battle to cure the stomach issues of his Rottweiler, Jada. He quickly realized just how broken the commercial pet food industry was - even the “organic” and “natural” varieties proved to be heavily processed and nutrient-deficient - and it was only when his vet recommended a fresh, home-cooked diet that Jada began to improve and was eventually cured. Having witnessed first-hand the power of fresh food, he teamed up with Jonathan to rethink the industry from the ground-up and create the product they wished had existed for their own dogs (and dogs everywhere).

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Only “dream job” applicants, please. #mustlovedogs

THE ROLE

At a time when paid advertising is easier than ever to execute (and ignore), brands that are able to consistently earn media and influence are often best positioned to cut through the clutter, stand out, and win. We’re looking for a PR and Communications leader who can help build and grow The Farmer’s Dog brand through an “earned-first” approach, from developing an overall communications strategy to executing PR programs and partnerships that keep The Farmer’s Dog top-of-mind (for the right reasons) across all of our relevant stakeholder groups.

KEY RESPONSIBILITIES

  • Develop and implement proactive PR strategy and measurement framework to set the brand up for success in the short-, medium-, and long-term
  • Determine the optimal mix of external agencies and software/tools to execute our PR strategy, and manage them on a day-to-day basis
  • Collaborate with all functional areas - from Marketing to Engineering to Customer Experience - to regularly uncover potential hooks and ensure “PR thinking” is reflected in all company initiatives
  • Craft press materials (briefs, pitches, releases, backgrounders, interview guides, award submissions, etc.) as needed, keeping them organized and up-to-date
  • Build and maintain direct relationships with highest-priority press outlets and partners, responding to in-bound inquiries and proactively pitching ideas
  • Seek out thought leadership, interview, and speaking opportunities for our co-founders and other members of The Farmer’s Dog team

REQUIREMENTS

  • A holistic brand thinker with a deep understanding of how PR and earned media can be used in service of building and growing brands
  • A clear, responsive communicator, verbally and in writing
  • Incredibly organized and a masterful manager of your own, and others’, time
  • Well-connected in the media/press community, and perpetually curious about seeking out new partners and solutions
  • Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all
  • Excited about proactively coming up with and implementing "earned-first" ideas
  • Attentive to detail with high standards of quality and performance while maintaining an (authentically) friendly, positive attitude
  • Comfortable using -- and proactively asking for -- data to inform ideas and decisions
  • Flexible and open-minded, but also have strong convictions and a POV that you can clearly communicate and defend
  • A DOG PERSON -- even if you don’t have one!

BENEFITS

Health, dental, avocado toast, puppies

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Location

The Farmer's Dog is located in the heart of Williamsburg within walking distance from the L, G, J, M, and Z trains.

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Health, dental, avocado toast, puppies.

Beat that, Google.

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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