Senior Manager, Content Marketing

| Greater NYC Area

The Flatiron Health Marketing Team is largely responsible for driving awareness, demand and successful adoption of Flatiron data products. We reach a broad set of audiences including life science companies, researchers, scientists, regulators and media/analysts.

The ideal candidate for this role will be an experienced marketing professional with the opportunity to have an immediate impact by building out a robust content marketing program – defining how Flatiron engages a highly sophisticated scientific audience across the oncology drug development industry.

Responsibilities

  • Launch an effective content marketing program, partnering with specialized teams to convey scientific content in an accessible and tailored format
  • Build empathy for our target audiences and help to communicate their responsibilities, challenges and perspective to inform a coherent content strategy
  • Drive the creation and optimization of content that our audience is looking for
  • Identify and prioritize content opportunities, pulling from internal and external sources
  • Institute and maintain an editorial calendar and organization workflows
  • Develop and execute a content promotion strategy, ensuring maximum exposure of our content to our target audience
  • Develop and maintain a meaningful measurement and optimization strategy
  • Conduct studies to quantitatively and qualitatively assess initiative performance and provide insights to teams who may depend on it
  • Assist in the selection and management of creative resources including designers, writers and other agency personnel

About You

  • 5+ years of Marketing experience at a software/technology company, with a focus on pharma, biotech, or healthcare
  • Experience developing and executing content marketing initiatives including measuring the impact of each initiative as well as individual content pieces
  • Experience developing and/or marketing scientific content
  • An understanding of SEO, content categorization and structure
  • Proficiency with relevant marketing tools / platforms (editorial calendars, analytics, content research, marketing automation, email marketing, etc.)
  • Demonstrated analytical and problem solving skills
  • Gifted storyteller and communicator
  • Comfort with ambiguity and experience establishing best practices in a dynamic environment

Bonus Points

  • Experience working at a startup
  • Technical skills: coding and design
  • Experience marketing or using data products
Read Full Job Description

Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases

Location

Our office at One Soho is easily accessible and modern, and has all the amenities our employees need to be comfortable, productive and collaborative.

An Insider's view of Flatiron Health

What kinds of technical challenges do you and your team face?

An engineer and oncologist work together over several weeks to build an algorithm from a naive prototype to a highly specialized and flexible rule set that can accurately represent the lines of therapy for 95% of patients within a specific disease subset.

Abhishek

Software Engineer

How does the company support your career growth?

As engineering manager, I am invested in the professional development of the people I work with. I train team members by pulling them out of their comfort zones to the uncomfortable territory. At Flatiron, it is one of our values - greatness and comfort rarely co-exist.

Kevin

Software Engineer

What is your vision for the company?

At Flatiron, we believe that learning from the experience of every cancer patient is an imperative — it is the key to accelerating research and continuing to improve the quality of care. Our mission is to serve cancer patients and our customers by dramatically improving treatment and accelerating research.

Zach Weinberg

Co-Founder, President and COO

What's the biggest problem your team is solving?

Instead of studying the cells, I now have the opportunity to write about the patients. I can tell their stories through the research lens and enable them to advance clinical cancer research through their experiences. I certainly never lose sight of the human behind the cell anymore.

Rana

Medical Writer

What are Flatiron Health Perks + Benefits

Flatiron Health Benefits Overview

Flatiron has a holistic approach to employee experience. We promote a culture with wellness at the forefront.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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