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Senior Associate, Email Marketing

| Greater NYC Area

We’re looking for a highly talented and detail oriented individual to join our marketing team in New York as a Senior Associate, Email Marketing . This is a full-time position, reporting to the Sr. Email Marketing Manager, working alongside a team of marketers, analysts, developers, designers, and product managers.

About the Role

Email marketing efforts at Harry’s are designed to inspire engagement, increase retention and reactivation, and drive new customer acquisition. As the Email Marketing Senior Associate in charge of Lifecycle and Transactional email, you will play an instrumental role in the day-to-day execution, management, reporting and optimization of Harry’s email marketing campaigns for customer retention and acquisition. This role requires a strong desire to be involved in all aspects of email marketing including ESP infrastructure, campaign building, email design, deployment, and deliverability. Analytical acumen, project management skills, and a desire to quickly test and learn are critical to successfully drive the email program forward.

Key Responsibilities

  • Continuously test and improve our customer email journey to drive meaningful value for our customers and help achieve business goals: Leverage customer insights, internal data, and learnings from other companies, to inform strategic lifecycle email flows across customer segments. Strive to increase revenue per active customer and mitigate churn. Lead ideation, implementation, and reporting.
  • Working cross-functionally to drive retention-related initiatives: Ability to be clear and concise with the objective that we are trying to achieve. Hold brainstorming sessions to understand how retention-related initiatives can span beyond email to other functions (web, acquisition, CX). Project managing cross-functional initiatives.
  • Lead and support strategic initiatives: Create a roadmap for lifecycle and transactional email that maps to the larger Direct-to-Consumer roadmap and work with cross-functional partners to inform timelines for required components (creative, emails, attributes) to work towards on-time delivery
  • Email production: Coordinate development of assets for emails. Work with analytics, data eng, and web product to ensure we have the data infrastructure to support new emails. Build emails, audiences, and schedule sends in Braze. Setup tests and holdout groups to inform future direction.
  • Analytics & reporting: Define the performance metrics for lifecycle emails that we should track, and work with analytics to create the proper reports. Run email and cohort analysis, synthesize, and communicate findings. Have a solid understanding of how key metrics are impacted. Monitor operations and performance of our Lifecycle and Transactional emails to ensure that they are within expectations (sends, opens, clicks, etc.). Provide visibility into the status and performance of tactics to large initiatives on a regular cadence.
  • Documentation: Own and maintain documentation of Lifecycle and Transactional email. Create a process that is sustainable to upkeep and easily shareable.

The Skills We’re Looking For

  • A Doer: Someone who enjoys taking the lead on initiatives to generate positive results quickly. Aligns on strategy then moves forward onto execution.
  • Intellectual Curiosity: Always looking to take our email journey to the next level - not satisfied with the status quo.
  • Data-Driven/Analytical Critical Thinker: High mathematical aptitude, and ability to quickly transform data into insights to report on success and determine next steps. Comfortable with opportunity sizing and forecasting methodology. Experience identifying if results are statistically significant.
  • Process Oriented: High attention to detail with the ability to track multiple streams of work. Use cross-functional inputs to create realistic timelines.
  • Email Experience: Experience implementing Lifecycle and Transactional emails. You know the ground rules for operating within the world of Email Marketing and are excited to have a large impact on the organization. You also have hands-on experience working with an ESP or CRM, ideally Braze.
  • Technical: Ability to interpret and modify HTML and CSS. A strong understanding of basic web analytics tools and tracking pixels. Leveraging complex formulas in Excel and Google sheets should be second nature. Ability to communicate directly with analysts and data engineers as well as clearly communicate the outcome.
  • Great Communicator: Generally keeping everyone up to speed and providing visibility into email tactics, timelines, and project status. Sets proper expectations for work.
  • Insightful: Considers the customer point of view and uses key consumer insights and customer data to inform strategy

Experience and qualifications

  • 3+ years of relevant full-time experience in a fast paced corporate office setting
  • BS/BA degree in Marketing, Communications, Economics, Business, or a related field
  • Experience leading cross-functional projects with successful outcomes at a customer-centric company
  • Comfortable with data and performing campaign/cohort analysis - familiarity with Looker a plus
    • Knowledge of SQL a plus
  • Proven track record of success working autonomously in a fast-paced environment while maintaining a high-level of communication
  • Highly organized with exceptional project management skills
  • Strong writing skills and outstanding attention to detail
  • A desire to learn new things and pivot to support the business
  • A great attitude and sense of humor

Here's who you'll work with:

  • Part of the Direct-to-Consumer Team (Email, Acquisition, Web product, Design)
  • Reporting to Email Marketing Senior Manager
  • Work with cross-functionally with: Analytics, Engineering, Creative, Web Product, Marketing, and CX

About Harry's

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • BrazeEmail

Location

West SoHo is cool without being pretentious, convenient and accessible, and nowhere near Times Square!

An Insider's view of Harry's

What are some social events your company does?

Inspired by the Winter Olympics, we're currently holding our own Harry's Olympics. It's completely ridiculous and incredibly fun! We also have happy hours, breakfasts, lunch and learns, and team offsites. I love joining smaller groups that connect me with people I don't work with everyday.

Maia

Senior Associate, Creative Projects

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

How do you make yourself accessible to the rest of the team?

Besides working in an open office (where I’m quite literally always accessible), each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

CEO

What are Harry's Perks + Benefits

Harry's Benefits Overview

At Harry's we're committed to providing our team with a benefits package that enhances the well-being of our employees and their family, both now and in the future. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week.

Culture
Volunteer in local community
We participate in local events such as charitable races and local school events!
Partners with Nonprofits
Some of our partners include: Headstrong, which provides mental health care for military veterans and their families; Stop Soldier Suicide; CALM, and City Year.
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
Unconscious bias training
We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability Insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental Benefits
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision Benefits
Our vision plan has Warby Parker as an in network provider!
Health Insurance Benefits
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Life Insurance
Wellness Programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Retirement & Stock Options Benefits
401(K) Matching
Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
Company Equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Vacation & Time Off Benefits
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time.
Paid Volunteer Time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid Holidays
10 company-paid holidays per year.
Perks & Discounts
Casual Dress
Our casual dress code includes jeans, our comfy Harry's hoodies, and no judgement every day of the week. Dress up, dress down, feel comfortable.
Commuter Benefits
We offer pre-tax commuter benefits through WageWorks.
Company Outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Stocked Kitchen
Other snacks and drinks are provided, not to mention cold brew on tap.
Some Meals Provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Happy Hours
Join the #happyhours slack channel to plan the next casual outing!
Fitness Subsidies
We give $150 a quarter towards health and wellness.
Professional Development Benefits
Lunch and learns
Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

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