Product Marketing Manager

| Greater NYC Area

StockTwits is the largest social network of investors and traders. Our users create real-time streams of insights, ideas and information that are used by investors, analysts, media and others as they research stocks and manage their investments.2M+ investors, market professionals and public companies consume and share information and ideas about the markets and stocks using StockTwits. The content is viewed by an audience of over 40 million across the financial web.

We are seeking a Product Marketing Manager to help our products "fly-off the shelf."

This role is not about doing demos or presenting product features (although these may sometimes occur). Instead, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve business goals.

The Product Marketing Manager is responsible for positioning, marketing and evangelizing our products and for driving adoption of these with customers and strategic partners. You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with other marketing team members to develop innovative programs that drive product demand. Attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sales; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.


Responsibilities

  • Develop Market Requirements Document to create Business Case for products
  • Design and implement product launches for all online/offline channels
  • Work with Product Manager to define user personas and requirements
  • Identify lead generation opportunities and create all marketing collateral such as whitepapers, data sheets, FAQ, feature/benefit sheets, case studies, etc.
  • Provide product positioning materials & training for sales & customer service
  • Develop standardized sales scripts, presentations, proposals, etc
  • Work with journalists/analysts to ensure PR coverage in print and online
  • Complete competitive analysis and provide insights to Product Manager
  • Analyze and capture marketing campaign performance metrics & ROI
  • Support channel partners with sales training, collateral, and best practices

 Job Requirements

  • University degree or college diploma in business, marketing, or related field
  • Minimum of 3 years experience in a marketing or product management
  • Exceptional knowledge of marketing, sales, and development processes
  • Strong project management, leadership, training & sales support skills
  • Ability to develop strong relationships and work with senior level executives
  • Exception written and verbal communication skills
  • Solid business acumen, management, and problem-solving skills
  • Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint)
  • Effective time management, organizational, and leadership skills


Here's the good stuff about us…

  • We are a small, close team. We often have company outings and team events.
  • You'll make an impact. StockTwits is not afraid to give you real opportunities to be epic and make a difference immediately.
  • We've got a big presence, but a small team.

Benefits

  • Competitive salary & meaningful equity
  • Medical, Dental, & Vision
  • 401K Plan
  • Weekly Team Lunches + fully stocked snackbar
  • Flexible Work Environment & Unlimited PTO
  • Pre-tax commuter benefits
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • ZeplinDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail

Location

The Stocktwits office is located right next to Bryant Park. A great area to grab lunch, Bryant Park has fun activities and food all year round.

An Insider's view of Stocktwits

How would you describe the company’s work-life balance?

Stocktwits has a lot of appreciation for our lives outside of work. Our employees have a lot of interests, both professional and personal, and we want them to be able to experience all of them. We hold people accountable to getting their work done but we have a culture where as long as this is happening we trust everyone to do it on their own terms

Garrett

Director of Data Science

What projects are you most excited about?

Trade App has been a fun project to be a lead designer on. The core features and tools we created ensure customers have a frictionless and enjoyable initial experience. These tools will equip investors with never-before-seen functionality. User testing our hypothesis will help us validate our designs and improve on future features.

Lucas

Lead Designer, Brokerage Product

How has your career grown since starting at the company?

Originally I joined as Community Manager which allowed me to start from the ground with our users and product. With the help of my manager, I was able to leverage this knowledge into a product role. I was supported and encouraged by management, which also provided me with the necessary training and tools to be able to succeed in this transition.

Michael

Product Manager

How do you empower your team to be more creative?

One of our core values is for the team to realize they are here because their opinions are valued and their thoughts and ideas, respected. This common belief enables an idea meritocracy which creates the unique style, voice and products that are the ST brand. It also makes ST a direct reflection of its people, who are both talented and interesting.

Ian

CEO

What are some social events your company does?

Stocktwits hosts a great Christmas party, last year we had a hypnotist who brought down the house! We have in office trivia tournaments, outings to the golfing range and monthly happy hours. It's great to get the team together, out of the office.

Carissa

Operations and Events Manager

What are Stocktwits Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Stocktwits employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $5000 monthly maximum payout.
Dental Benefits
Our dental plan covers 100% of expenses.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $150 for glasses and glasses.
Health Insurance Benefits
Stocktwits covers 100% of employee health benefits.
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Stocktwits offers competitive options packages to employees.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 8 weeks of paid parental leave for the primary caretaker.
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocktwits offers pre-tax commuter benefits for all employees, as well as a free Citibike membership.
Company Outings
Stocktwits hosts a company happy hour monthly.
Stocked Kitchen
Stocktwits has fully stocked kitchen including unlimited snacks, coffee, tea, soda, and flavored seltzers.
Some Meals Provided
Employees get free lunch on Friday.
Happy Hours
Happy hours are hosted Once per month.
Pet Friendly
Fitness Subsidies
Stocktwits reimburses its employees up to $30 per month for New York Sports Club, New York Health & Racquet Club, and Class Pass.
Professional Development Benefits
Job Training & Conferences
Stocktwits offers employees professional development opportunities like onsite training courses and the ability to attend job related conferences and seminars.
Lunch and learns
Stocktwits hosts lunch and learn about once per month. Our lunch and learns focus on the different projects various teams are working on.
Cross functional training encouraged
Promote from within
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