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Product Marketing Manager

| Greater NYC Area

Who we are and what we do:

AlphaSense (www.alpha-sense.com) provides a revolutionary search engine for knowledge workers. Our mission is to curate and semantically index the world’s investment and market research content, including the vast high-value content sets that traditional web search engines cannot reach. Our 900+ clients include many of the world’s largest investment and advisory firms, global banks, law firms and corporations.

The AlphaSense subscription service helps our clients become dramatically more productive and gain an information edge by discovering critical data points and trends that others miss.

Who you are:

You’re a Product Marketing Manager with 3+ years experience who wants to take on the challenge of marketing the AlphaSense platform to our target audiences in ways that will strengthen our brand, boost sales and retain our awesome clients.

You’re both creative and a quantitative thinker who is skilled at taking product features and translating them into meaningful value propositions for knowledge workers working in corporations and in financial services. A great communicator with strong collaboration skills, you’re able to understand and position technical features in terms of the value they provide to our audience of busy, brilliant clients, trial users, and prospective users.

Your day-to-day:

  • Develop and implement plans to position and promote our products within relevant audience segments, and an obsession with measuring results.
  • Understand and help create AlphaSense product positioning
  • Create messaging targeting relevant audiences to communicate the value of new AlphaSense products and features
  • Execute cross-channel go-to-market strategies, that include email communications, collateral, blog posts, in-app messaging, advertising
  • In partnership with Design and Product team, control every piece of in-platform copy so that it reflects the AlphaSense brand voice
  • Lead go-to-market strategy for product launches
  • Cultivate regular communication with clients, weaving client feedback into strategies for upcoming product launches
  • Drive customer retention using segmentation to target the most relevant features to the most relevant users
  • Measure and adapt strategy based on campaign results

Candidate Requirements

  • Bachelor’s degree and 3+ years in a Product Marketing role
  • Proven track record of success running go to market campaigns
  • Understanding of the wants and needs of knowledge workers
  • Experience using in-platform messaging tools such as Appcues, Intercom
  • Excellent written, verbal and organizational skills
  • Familiarity with NLP and Machine Learning
  • A collaborative, optimistic team player
  • Flexibility to quickly adapt and adjust your strategy to align with evolving business needs
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • TorchFrameworks
    • MySQLDatabases
    • Neo4jDatabases
    • SketchDesign
    • ZeplinDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement
    • ProductBoardManagement
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM
    • IntercomEmail

Location

We are in the center of everything! We have a green market, restaurants, shops and more! Subways: N, Q, R W, L, 4, 5, 6 are within a block!

An Insider's view of AlphaSense

What’s the vibe like in the office?

We work hard, and play harder: Everyone is crunching to reach their goals everyday. There’s always hype and encouragement along the way and in the end, we celebrate it all - both the successes and challenges.

Dan

Talent Acquisition Coordinator

What's the biggest problem your team is solving?

We are building an AI-powered augmented intelligence search platform that would dramatically improve our users' experience on the platform. Our vision for the platform is to function as a smart assistant that can: find, curate and summarize every relevant piece of information. It's a very unique and exciting problem with limitless possibilities.

Prashant

Researcher -- Deep Learning

How has your career grown since starting at the company?

When I came to AlphaSense, I didn’t know exactly what my career path would look like. Having the opportunity to get in at the ground floor, learn and build a career with a company that was growing fast led me to customer success. I now have the opportunity to work hand in hand with our impressive customer base.

Steve

Director, Customer Success

How do your team's ideas influence the company's direction?

At AlphaSense, we hire smart people who come with unique experiences and fresh perspective. Everyone has a seat at the table, and in return, we expect passionate participation. Our goal is to be better tomorrow than we were yesterday. The entire team would agree, employee input influences the direction of the company in almost every way

Kiva

Chief Revenue Officer

How do you collaborate with other teams in the company?

Being a Product Specialist, I have the opportunity to collaborate cross company. Whether it’s helping sales with an account customization call, working with Account Managers on creative searches, providing content with new requests from clients, or partnering with the product team on what new features should be added to the product roadmap.

Joelle

Product Specialist

What are AlphaSense Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Professional Development Benefits
Lunch and learns
AlphaSense has lunch and learns quarterly.
Promote from within
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