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Product Marketing Manager

| Greater NYC Area

About Us

At Teachers Pay Teachers (TpT), we’re unlocking the power of educator-created content. More than 2 out of 3 of U.S. teachers come to TpT every year to get teacher-tested, engaging, and rigorous materials. What began as a humble exchange for teachers looking to share lesson plans has since exploded into an education powerhouse where teachers have created more than 3 million resources for all aspects of PreK-12 education. More than five million educators worldwide (including teachers, administrators, and parents) have downloaded TpT resources more than a billion times. If you haven’t heard of TpT yet and want to learn more, just talk to a teacher about us. Or try this recent article in Forbes.

Who we are looking for

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate team work, and focused effort. We want every day to be fun and to matter.

 Job Description:

Teachers Pay Teachers is looking for an experienced Product Marketing Manager (PMM) to join our marketing team. This is a critical role for TpT as you will be responsible for bringing products to market that empower educators all over the world. TpT is the world's first and largest online open marketplace for educators with more than 3 million free and paid resources, created by educators who understand what works in the classroom.

As our product marketing expert, you'll partner with the product teams to run the product marketing strategy from beginning to end. You’ll need to have a strong business acumen, understand the customer and market opportunity, and can communicate complex messages with simplicity. You’ll work with product management, engineering, community, customer experience, marketing, and other cross-functional teams. Whether you're defining go-to-market strategies, planning and executing feature releases, or improving the way we bring products to market at TpT, your contribution will be impactful.


  • Partner with Product Management, Engineering, Design and Community to inform the product development process with a lense on audience usability and adoption
  • Create a thorough GTM strategy and plan to outline all stakeholders, deliverables, channels, and tactics
  • Develop key messaging frameworks, positioning statements and value props for your defined target audiences
  • Identify marketing program tactics, channels, and goals to support product adoption and growth
  • Measure and track effectiveness, actively course-correcting based on results
  • Build customer-focused product content that excites, inspires, and drives adoption
  • Design thoughtful internal and external communication plans
  • Lead cross-functional implementation of the product marketing plan

Qualities of a Successful Candidate:

  • Ability to craft value propositions in succinct, easy to understand terms
  • Demonstrated expertise in translating technical capabilities into benefits
  • Proven history of creating effective marketing programs that drive adoption
  • Comfortable working in a rapidly evolving and collaborative environment
  • Is inspired by our mission to empower educators


  • BA/BS in business or marketing/communications preferred
  • 4-6 years of product marketing experience

Extra Credit:

  • Experience in education, technology or at an e-commerce company
Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • ElixirLanguages
    • ReactLibraries
    • Node.jsFrameworks


111 E 18th St, New York, NY 10016

An Insider's view of Teachers Pay Teachers

What are some social events your company does?

Every month a different team in the office will host a Teacher's Lounge. These can be anything ranging from a pumpkin-carving contest, to Office Olympics, where teams of TpT-er's represented a variety of different countries to compete for Office Olympic gold.


Technical Recruiter

What projects are you most excited about?

My team works on the cloud infrastructure that we run all of our applications on, and we’re excited about creating pre-production environments for every pull request a developer opens. Using Kubernetes, we'd create temporary environments that mimic production but are isolated for testing purposes. This empowers our team to build with confidence.

Lucas Chi

Engineering Manager

What are some things you learned at the company?

One of our company values is “We Learn and Grow Together”. The first few members of the Schools team started right around the same time, so we really had to embody that value! We were building a new set of features and got to make a lot of decisions. Looking back at the code we were writing when I started at TpT, we’ve definitely learned a lot.

Julia Sterling

Software Engineer

What are Teachers Pay Teachers Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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