Paid Social Marketing Lead

| Greater NYC Area

The Farmer’s Dog is the leading tech-enabled pet health brand on a mission to disrupt the $90b global pet food industry. The company is VC backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

In an industry with little regulation, constant recalls, and rampant misleading advertising, The Farmer’s Dog brings a fresh perspective that all dog lovers have been waiting for. Utilizing its proprietary technology, The Farmer’s Dog’s first service reimagines pet food by making healthy, fresh food incredibly easy to feed. Vet-developed subscriptions are personalized to each customer, while fresh, human-grade food is pre-portioned for each dog and home-delivered within days of cooking. The service has delivered millions of meals and is quickly revolutionizing the broken pet food industry.

The company was launched after Brett’s battle to cure his dog’s stomach issues illustrated how processed and unhealthy even “organic” and “natural” pet food truly was. After testing every pet food on the market without success, Brett resorted to a fresh, home-cooked diet at his vet’s recommendation. The results were staggering — Jada was cured. Once he realized how powerful and healthy fresh food can be, he teamed up with Jonathan to develop a fresh alternative to pet food and create the product they wished existed for their own dogs (and dogs everywhere).

Join The Farmer’s Dog team on its mission to bring peace of mind to customers, health to their companions, and fundamentally change the way people think about caring for their pets.

Only “dream job” applicants, please. #mustlovedogs

THE ROLE

We're looking for a best-in-class growth marketer to run all of our paid social media campaigns. You will own the strategy, execution, and optimization of all Paid Social Marketing activities (Facebook, Instagram, Snapchat, Pinterest, etc.).

In this role, you’ll partner closely with teams across The Farmer’s Dog and be tasked with exponentially and sustainably scaling some of our most important acquisition efforts.

Requirements

You Will:

  • Run all facets of our paid social marketing (strategy, execution, optimization, etc.) and own its KPIs.
  • Present strategy recommendations to senior leadership and then roll up your sleeves to develop, build, and execute.
  • Own the optimization framework. This means setting and executing on the iterative testing agenda in support of a wide-array of insights and optimizations.
  • Run the creative agenda - partnering with copy, design, and brand teams to execute high performance (and beautiful!) creative.
  • Conduct in-depth analyses to support your optimization framework in tandem with our data & analytics teams.
  • Manage relationships with external partners and work with a wide-array of internal teams (Brand, Content, Engineering, Customer Experience, etc.)
  • Support our multi-channel optimization framework.

Qualifications:

  • Have 1+ years of experience managing paid social media campaigns at a brand or agency (bonus points for background at an FMP or subscription business).
  • Proven background in iterative, multi-variate, and fallow/control cell testing principles. Statistical significance (or lack thereof) should be meaningful and exciting to you.
  • Have a proven track record of optimizing KPIs like CPA, CTR, CPM, etc. at scale.
  • Love using performance marketing techniques to solve problems and drive efficiency at scale.
  • Have a keen eye and profound appreciation for copy and design as well as an acute sense of their impact on performance metrics.
  • You should be an expert in all things paid social analytics reporting (Power Editor, Delivery Insights, Google Analytics, Audience Insights, etc.)
  • Familiarity (bonus points for working knowledge) with HTML, SQL, and JavaScript.
  • Love dogs.

Benefits

Health, dental, avocado toast, puppies.

Beat that, Google!

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Location

The Farmer's Dog is located in the heart of Williamsburg within walking distance from the L, G, J, M, and Z trains.

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Health, dental, avocado toast, puppies.

Beat that, Google.

Health Insurance & Wellness Benefits
Dental Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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