Marketing Operations Specialist

| Greater NYC Area




Help us Build the Future of Money

Gemini Trust Company, LLC (Gemini) is a licensed digital asset exchange and custodian. We built the Gemini platform so customers can buy, sell, and store digital assets (e.g., Bitcoin, Ethereum, and Zcash) in a regulated, secure, and compliant manner.

Digital assets and blockchain technology have the power to transform the world for good. This truth, along with our core values, form the bedrock of our company and culture. At Gemini, no job is too small and no project too big as we endeavor to build the future of money. We are a mission-driven, team-based, inclusive, and determined community of thought leaders who invest in each other and the long game. Join us in our mission!

The Department: Marketing

We believe that the world should know and love Gemini. In Marketing & Communications, we spend our days crafting the Gemini story and telling it to the people who need to hear it. This team sits between our products and the market, and is a key growth driver for every aspect of the organization. We have a holistic philosophy that combines data, brand marketing, acquisition tactics, PR, and all aspects of consumer & customer-facing communications. 

The Role: Marketing Operations Specialist 

As a Marketing Operations Specialist at Gemini, you will be at the center of our marketing efforts, ensuring that Gemini’s marketing discipline is operating as efficiently and effectively as possible. You will be a strategic partner to our Brand, Growth, and Loyalty marketing teams, and will partner cross-functionally with our product and engineering counterparts to gain the most value out of our marketing tech stack. You will also lead the development of analysis and reporting to senior leadership, tracking the performance of various initiatives. =

You will work side-by-side with Sales and Customer Experience, ensuring smooth information flows between marketing and our counterparts, enabling and operationalizing a 360 view of the customer. This is a unique opportunity to make a real impact in an exciting and growing industry. This position is full-time at Gemini’s offices in New York City, and will report to the Head of Marketing.

Responsibilities:

  • Help manage technical aspects of key marketing systems (including marketing automation) used to optimize the marketing funnel and generate, operationalize and report on marketing data
  • Scale Gemini’s marketing operations; including reporting, IT, and vendor management
  • Help monitor campaign performance and alert platform partners and relevant marketing leads regarding anomalies or performance issues
  • Develop internal reporting structure and cadence, and lead various elements of reporting to senior leadership
  • Maintain marketing BI health and compliance with regulations, including GDPR
  • Monitor and maintain data quality within the marketing database
  • In-depth understanding and serve as subject-matter expert of email deliverability requirements and processes, along with data privacy regulations across North America, EMEA, and APAC 
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Assist in key brand marketing initiatives, including events and conferences critical to Gemini’s brand growth

Minimum Qualifications

  • 2+ years of marketing operations experience
  • Knowledge of the business processes within the Marketing function, including marketing automation, funnel management, personalization, digital, and analytics
  • Proficient understanding of CRM systems
  • Proven track record of building systems and processes that support marketing teams including conversion tracking and attribution, data pipelines, and campaign execution optimization 
  • Strong analytical skills and experience with reporting and data analysis
  • Breadth of skills, with the ability to move between strategic planning and ideation, as well as hands-on execution
  • Technical capability, excellent communication skills, and a desire to improve processes

Preferred Qualifications

  • Experience in the finance and/or technology industries
  • Basic understanding of SQL and relational databases is a plus
  • Strong understanding of marketing automation and/or email service provider systems (Braze, Marketo, HubSpot, Mandrill, etc)

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

  • Competitive base salaries across all departments
  • Ownership in the company via profit sharing units
  • Amazing benefits, 401k match contribution, and flexible hours
  • Snacks, Perks, Wellness Outings & Events
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • AeronFrameworks
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement

Location

New York, NY 10010

An Insider's view of Gemini

What’s the vibe like in the office?

Before I started, I was told that taking a job at Gemini was a great idea because of how excited everyone was to be there. After working here for more than two years, I still believe that to be true. The office is constantly buzzing with incredibly smart people who are working to build Gemini into the long-lasting business we know it can be.

Marjorie

Manager, Cash Management

How do you collaborate with other teams in the company?

A risk team is typically seen as a group that says "no”; at Gemini, establishing relationships and collaborating are key to understanding risks, which better enables us to say "yes" (or "yes, but..."). Communicating clearly and regularly, keeping things simple, and being flexible in a complex space reduces the risk of a message being lost.

Yusuf

Head of Risk

How has your career grown since starting at the company?

At Gemini, I learned how to advocate for myself. The startup struggle is real and if you don't speak up, your needs won't be heard in the fast-paced environment. Luckily, I’ve been able to grow my career by gaining cross-functional experience and flexing my muscles in the two areas I love the most -- helping customers and designing for them.

Mariel

Customer Support Associate

How do you make yourself accessible to the rest of the team?

Team meetings and 1:1s are necessary for communication and productivity, but the daily interactions are what really make you accessible. You need to show genuine interest in everyone professionally and personally. I make a connection with each person so they know they are welcome to stop by my desk or ask for my support outside of “scheduled” time.

Jeanine

Managing Director of Operations

How do you empower your team to be more creative?

When we start a project, I challenge my team to look outside of the finance space, to take inspiration from other creative spaces such as art, industrial design, fashion, automotive, etc., and try to translate that into a solution for our industry and users. It's important to set the tone that solutions to problems can come from anyone or anywhere.

Ty

Creative Director

What are Gemini Perks + Benefits

Culture
Volunteer in local community
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Dental coverage for employees through Guardian PPO
Vision Benefits
Vision coverage through VSP
Health Insurance Benefits
Gemini's health insurance plan with our preferred provider Empire BCBS provides 3 plans, an EPO and 2 PPO at very little cost to employees!
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Gemini's 401(k) retirement plan through ADP offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Gemini's 401(k) matches an employee's contributions up to 5% of their base salary, with immediate vesting for matched contributions. Employees are eligible to contribute after 90 days of employment
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Company sponsored family events
We happily sponsor annual Take Your Child to Work Days.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Gemini's unlimited PTO policy allows employees to take as many days off as they need, provided they get their manager's approval.
Paid Holidays
Paid Sick Days
Gemini is generous in adding sick days on an as-needed basis.
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits for all employees through Navia.
Company Outings
We typically host quarterly company outings - past events include baseball games and Coney Island.
Stocked Kitchen
We keep our kitchens and pantries well-stocked with snacks, soft drinks, cold brew coffee, and, of course, LaCroix.
Happy Hours
We host monthly happy hours with collaborative activities like employee presentations, trivia, Mario Kart, etc.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Gemini hosts monthly Lunch and Learns
Cross functional training encouraged
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