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Marketing Manager

| Greater NYC Area

About AlphaSense:
AlphaSense provides an AI-powered business insights platform, used by the largest and fastest-growing firms globally. Our mission is to curate and semantically index the world’s financial and market research content, including the vast high-value content sets that traditional web search engines cannot reach. With 1000+ clients, AlphaSense helps knowledge professionals become dramatically more productive, and gain an information edge by discovering critical data points and trends that others miss.

The Role:
This role is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. They will act as a liaison between marketing and sales teams to develop 1:1, and 1: few tactics designed to penetrate targeted accounts.

The ABM manager leads and builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements of account segments. You should be creative, client-focused, innovative, and dedicated.

Role Responsibilities:

  • Work with Demand Gen Director to develop, implement and scale target account strategy to support account-based selling
    Develop and implement pipeline generation and acceleration programs for specific, targeted accounts and contacts jointly with sales
  • Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.
  • Interface with sales to determine sales enablement needs, and work with product marketing to develop tools, programs in a box, training and content
  • Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
  • Communicate and educate the sales team on plans and outcomes
  • Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
  • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

Candidate Requirements:

  • Minimum of 2 years experience in a B2B demand generation, ABM, or field marketing role.
    Bachelor's degree.
  • Proven track record executing innovative and multi-part event and demand generation programs.
  • Attention to detail and discipline to follow established policies and processes.
  • Proven track record with account-based marketing programs and large account selling teams
  • Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
  • Track record of developing and managing multiple marketing programs simultaneously.
  • Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.
  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
  • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • TorchFrameworks
    • MySQLDatabases
    • Neo4jDatabases
    • SketchDesign
    • ZeplinDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement
    • ProductBoardManagement
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM
    • IntercomEmail

Location

We are in the center of everything! We have a green market, restaurants, shops and more! Subways: N, Q, R W, L, 4, 5, 6 are within a block!

An Insider's view of AlphaSense

What’s the vibe like in the office?

We work hard, and play harder: Everyone is crunching to reach their goals everyday. There’s always hype and encouragement along the way and in the end, we celebrate it all - both the successes and challenges.

Dan

Talent Acquisition Coordinator

What's the biggest problem your team is solving?

We are building an AI-powered augmented intelligence search platform that would dramatically improve our users' experience on the platform. Our vision for the platform is to function as a smart assistant that can: find, curate and summarize every relevant piece of information. It's a very unique and exciting problem with limitless possibilities.

Prashant

Researcher -- Deep Learning

How has your career grown since starting at the company?

When I came to AlphaSense, I didn’t know exactly what my career path would look like. Having the opportunity to get in at the ground floor, learn and build a career with a company that was growing fast led me to customer success. I now have the opportunity to work hand in hand with our impressive customer base.

Steve

Director, Customer Success

How do your team's ideas influence the company's direction?

At AlphaSense, we hire smart people who come with unique experiences and fresh perspective. Everyone has a seat at the table, and in return, we expect passionate participation. Our goal is to be better tomorrow than we were yesterday. The entire team would agree, employee input influences the direction of the company in almost every way

Kiva

Chief Revenue Officer

How do you collaborate with other teams in the company?

Being a Product Specialist, I have the opportunity to collaborate cross company. Whether it’s helping sales with an account customization call, working with Account Managers on creative searches, providing content with new requests from clients, or partnering with the product team on what new features should be added to the product roadmap.

Joelle

Product Specialist

What are AlphaSense Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Professional Development Benefits
Lunch and learns
AlphaSense has lunch and learns quarterly.
Promote from within
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