Head of SEO

| Greater NYC Area

Want to help people get the financial protection they need — and feel confident in their choices? Policygenius is a NYC-based tech startup that makes it easy to compare and buy all types of insurance online. Since 2014, we’ve become the nation's leading insurance marketplace, raising over $52 million of venture capital and helping more than 5 million people get vital coverage for their families.

We're growing rapidly and looking for people with grit, great attitudes and creative problem-solving skills to join our powerhouse team. Come see why we’ve been voted one of INC's best workplaces two years in a row!

About the role...

Have you meaningfully grown a user base through your own unique, personalized SEO strategies? Do you have a deep passion for ensuring websites deliver a delightful user experience? In the Head of SEO role, you will partner with other Policygenius leaders to ensure our product, content and engineering roadmaps align with our SEO strategy and audience growth goals. This is a unique opportunity to play a leadership role in driving a comprehensive and innovative SEO program for a large financial services marketplace. The role requires day-to-day management of strategy and programs, including onsite optimization, product initiatives, cross-functional collaboration, engaging content development and analysis and reporting.

To date, Policygenius has developed and executed against a comprehensive SEO strategy that has resulted in ~1m visitors/month. We have inhouse content and product teams dedicated to building our organic reach, and we’re looking for a seasoned leader to develop the next phase of our SEO growth strategy and challenge the content incumbents within personal finance. With a revenue model that doesn’t rely on ad or affiliate revenue to be successful, we have a significant advantage to scale and invest in this next phase of organic growth.

You will...

  • Develop, manage, and evolve our SEO strategy, roadmap & vision to meaningfully grow our audience
  • Develop and clearly articulate business cases for investment, tying outcomes to measurable KPIs including revenue and user acquisition
  • Own responsibility for developing SEO product and technical priorities, working with our content product team to prioritize the product roadmap and balance organic growth with user experience
  • Partner closely with the editorial and content teams to develop a successful content marketing strategy
  • Own SEO performance, dashboards, and data from other platforms, and use insights to inform future strategy and priorities
  • Identify key structural, technical, & editorial optimizations to improve the performance of our core pages
  • Lead research into SEO industry trends, including algorithm updates, AMP, and schema
  • Build and develop a team to support our organic growth efforts over time

You have...

  • 8+ years of experience running SEO teams to drive revenue via SEO and content marketing
  • Experience with the tactics of on-page (e.g., server-side rendering, crawling, natural language generation and SEO A/B testing) and off-page SEO across all major search engines
  • A proven ability to scale organic search at a stage beyond where we are at today (~1m visitors/month)
  • A reputation as an industry leader; you’re heavily involved in the SEO community
  • Competitive drive and a sense of urgency, creativity, and curiosity for how we can continue to outperform the competition in SEO
  • A demonstrated ability to develop an in-house team and manage agency partners
  • Solid consumer focus and appreciation for the importance of delivering a great user experience
  • Exceptional analytical skills and the ability to identify and communicate out insights
  • Adept communication skills and the ability to ask the right questions, articulate decisions, and probe for requirements from other disciplines on the team

You’ll get...

  • Company-paid health, dental, vision, life & disability insurance
  • 401(k) plan, FSA & commuter benefits
  • Flexible PTO
  • Training, mentorship and coaching from leadership
  • The opportunity to grow alongside a company shaking up a big, old-fashioned industry
  • Fun, diverse, open-minded coworkers
  • Dog companionship
  • Some fun surprises when you join… (Shhh… It’s a secret!)
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SketchDesign
    • UXPinDesign
    • TableauDesign
    • MouseflowDesign
    • Respondent.ioDesign
    • Usertesting.comDesign
    • ZeplinDesign
    • PrincipleDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • ClubhouseManagement
    • IterableEmail
    • LitmusEmail

Location

In the heart of the Flatiron district! Conveniently located near several NYC subway stops, the NJ Path train, and a short walk to Penn Station.

An Insider's view of Policygenius

What’s the vibe like in the office?

Think: startup meets productive adult office. The fridge is stocked with La Croix and there's usually a dog or two running around, but there's no ping pong. Everyone works hard and takes the job seriously. Strict "no chuckleheads allowed" policy. People are cool and from a really wide range of backgrounds.

Adam

Senior Product Manager

What kinds of technical challenges do you and your team face?

All of the normal challenges of building a modern (fairly cutting edge actually, if I do say so myself), scalable tech stack, just with the added twist of integrating with a bunch of fairly archaic APIs. The insurance industry historically isn't exactly a bastion of modern technology, but we're doing our darnedest to change that.

Trevor

Senior Software Engineer

What makes someone successful on your team?

Teamwork and problem-solving go a long way on my team and at Policygenius overall. I would say that individual ideas are not only supported but more importantly, encouraged. I'm consistently challenged, but always learning; our environment promotes both individual and professional growth. I'm looking forward to moving to the next level!

Masuda

Customer Success Associate

What is your vision for the company?

Our vision for Policygenius is to be the go-to consumer platform for insurance and financial protection. What Expedia did for travel, we're doing for financial protection. We're already the top platform for under-50 consumers for life insurance and disability insurance, and we're excited to expand that to new categories in 2019!

Jen

CEO

What's something quirky about your company?

So many team members have really interesting stories about their time before Pg. We’ve got trivia champions, ex-magicians, chicken bag experts, and even someone who used to be Madonna’s assistant. It’s all story-telling gold.

Justin

Chief Design Officer

What are Policygenius Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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