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Head of Marketing - USA

| Greater NYC Area

AB Tasty (www.abtasty.com) helps build the internet of the future by allowing brands to address their users in a personalized way. Images, messages, page structure...everything can be adapted to meet the needs, wishes, and emotions of website visitors or app users.  AB Tasty isn't about helping brands to push a hard sell. We're about helping them sell better, by creating more positive consumer and user experiences across digital properties.

We must be on to something since we're proud to say we have:

  • 600+ customers, including Sephora, Land Rover, Cartier, and Ashley HomeStore
  • 170+ employees in 6 countries on 3 continents (Americas, Europe, Asia)
  • Raised $17 million of series B funding to further grow U.S. operations
  • Bonus: we're nice, too, we promise!

2 prerequisites if you want to join the AB Tasty team:

  • Be a genuinely nice person! (we take this one seriously, it's half the battle in the recruitment process)
  • Have a passion, whatever it may be :)


AB Tasty is looking for a creative and organized Head of Marketing to lead the US Marketing team. The position is based in our NYC office and will report to the CEO. If you are a technical, data-driven marketer who loves innovation and champions the customer, AB Tasty is looking for you.

The Head of Marketing will be responsible for all marketing initiatives to drive traffic, engagement, and leads that deliver sales value and customer retention.  In his role, you will drive strategy and a marketing roadmap as well as manage and execute the various marketing efforts to support hitting growth goals for AB Tasty.

You will help determine product/market fit and scalability through rapid testing across a mix of marketing channels, content, and targeting. You will also help guide the product strategy by critically thinking through the customer experience, value proposition and messaging.

As well as manage a marketing budget and campaign execution as well as track performance and be responsible for meeting company growth goals.

What you will do

  • Lead the marketing function at an "internal startup" within a fast growing company.
  • Develop targeted marketing campaigns that successfully engage businesses.
  • Manage the US marketing team (2 people, for now, more to come) to help them reach their goals and develop their skills.
  • Develop and manage the marketing roadmap and ensure deadlines are met.
  • Collaborate with key stakeholders from different functional areas to achieve common goals.
  • Forecast, track and manage marketing budget, spend, as well as key funnel metrics.

What we're looking for

  • A minimum of 5 years of experience in marketing and leading a marketing function and team.
  • Must have outstanding and effective English communication skills (oral and written).
  • Excellent knowledge of various marketing channels including digital marketing, content production, PR and events.
  • Ability to lead and inspire the team to achieve the company’s stated goals.
  • Must have a “customer-first mentality”.
  • Management experience leading a team focused on performance and results in a matrix environment.
  • Demonstrated leadership in a cross-functional environment with the ability to lead, influence and shape opinion among a peer group of senior managers.
  • Data-driven and goal-oriented.
  • Strong analytical skills and problem-solving skills.
  • Ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
  • Project management skills and detail-oriented to manage schedules and deadlines
  • within corporate and ongoing campaigns.
  • Experience in digital marketing and/or web analytics tools an advantage.
  • Align with AB Tasty core values: Customer satisfaction, reactivity, team spirit, enthusiasm.
  • Comfortable with working in a fast-paced and dynamic environment.
  • Bachelors in Marketing, E-business or relevant field. MBA in Marketing is a plus.
  • Ability to legally work in the US (sponsorship not available).


  • Competitive salary + bonus
  • Generous PTO
  • 12 Paid holidays
  • Medical, Dental, & Vision insurance, beginning day one
  • 401(k) +company matching
  • 100% commuter reimbursement
  • Monthly team events

AB Tasty is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • D3JSLibraries
    • jQueryLibraries
    • RamdaLibraries
    • AngularJSFrameworks
    • ReactJSFrameworks
    • Google AnalyticsAnalytics
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM


Our office is located in Soho, a trendy area with boutique shops, restaurants, and bars. Conveniently located with major train stops on our block.

An Insider's view of AB Tasty

What are some social events your company does?

AB Tasty has some great social events so that everyone can get to know one another. We work hard but also like to party and have fun! Different events occur throughout the year like our annual company-wide seminar in Europe, elaborate holiday parties, and monthly "aperos" where we go out for drinks and have a good time!


Account Executive

What does your typical day look like?

The great thing about being a Customer Success Manager is that your day never looks the same. Most of my day is client-oriented: it's all about being attentive and reactive to your platform users. I also work on the strategy side, so I help clients with their conversion rate optimization roadmap and assist with analyzing test data.


Customer Success Manager

How does the company support your career growth?

I joined 4 years ago, and in that time, I've had 3 different roles on 2 different continents. I've experienced this growth not because of my seniority, but because AB Tasty cares about its employees' career paths. From day 1, everyone is encouraged to envision how and where they want to grow within the company, and then they help us get there.


Marketing Director US

How do your team's ideas influence the company's direction?

All our big decisions are driven by the whole team. At AB Tasty, we are encouraged to share our feedback with management or other employees regarding a project, a product evolution, hiring new employees, or for all the day-to-day decisions we make. Communication is key in order to keep our values and involve everyone in the company.


Head of Technical Experts US

What's something quirky about your company?

We’re given virtual tokens every day to gift to coworkers. They’re redeemable for a variety of gifts, ranging from an office plant, a happy hour for your team, a charity donation, or an international trip!


PR & Events Manager

What are AB Tasty Perks + Benefits

AB Tasty Benefits Overview

Along with annual trips to Europe, AB Tasty offers generous PTO, health, vision, and dental insurance, 100% commuter reimbursement, 401(k) matching, company equity, happy hours, tons of snacks, and an overall fun and casual work environment.

Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
AB Tasty covers 100% of commuting costs for its employees
Company Outings
Game Room
You can often find employees playing Fifa when they need a break.
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
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