Oh Snap!
This job is no longer active - but you can still view the details below.

Head of Marketing - Pet Insurance Startup

| Greater NYC Area
ABOUT BCGDV:
BCG Digital Ventures is an ever-growing global team of entrepreneurs, designers, engineers, venture architects, product experts and investors. We invent, build and invest in startups with the world’s most influential companies. The business ventures we create build strategic advantages for some of the most important global companies and help them own the next horizon of innovation.
ABOUT THE VENTURE:
Pets are family. Each pet is unique, with their own characters, quirks and needs.We should be focused on helping them thrive and live their best lives!
Together with an industry leader in animal health we are building the future of pet health care.
We are uniquely positioned to disrupt the rapidly growing multi-billion dollar pet insurance and pet wellness industry by building the most robust support system for pets and their owners in times of good health, illness and emergency.
Through the application of cutting edge technology, product advantages and deep market relationships, we provide a truly tailored care experience delivered by our best in class distribution capabilities.
 
POSITION SUMMARY:
We are looking for an exceptional marketing professional who is passionate about scaling our tailored pet health plan and lead high performing teams while owning end to end marketing strategy and execution of this disruptive startup.

KEY RESPONSIBILITES:


  • Lead marketing strategy
  • Provide the strategic vision for our marketing and brand efforts
  • Manage and guide the marketing plan in close cooperation with the CEO
  • Effectively manage priorities and workloads in team
  • Define and effectively communicate around marketing plan
  •  
    Discover trends
  • Stay close to the market and discover trends, to then manage and actively leverage these trends for user acquisition and retention
  •  
    Meet user needs
  • Understand and analyze user needs and translate them into actionable insights
  •  
    Provide data driven leadership
  • Develop a truly data driven approach to marketing and promote it throughout the team
  • Define marketing measurement and implement those KPIs company wide
  • As a senior leader in the company, take a key role in the progression of our evolving agile teams, from an adoption of the culture to cross-functional product development and encouraging autonomy
  • Effectively shape and grow the team by attracting and nurturing great talent
  •  
    Own all growth efforts
  • Become the owner of all growth topics across departments & lobby for marketing interests
  • Track, evaluate, create visibility around, and act on metrics, critical success factors and key outcomes
  • Manage Partners
  • Lead engagement with commercial partners as well as creative and media agencies for marketing activities

DESIRED EXPERTISE AND EXPERIENCE

  • 5+ years of experience (within last 7 years) leading and scaling high growth (corporate) ventures, preferably company with funding in leadership role (C-suite or VP level) and 20+ employees
  • 2+ years in insurtech with some exposure to (digital) pet industry. Has understanding of the broader regulatory environment.
  • Build and worked closely with functional teams in previous start-up experiences to launch and scale products. Ability to drive B2B partnerships and activate DTC
  • Established marketing professional with an outstanding proven track record and reputation within the digital industry
  • Background in performance marketing is desired but a strong generalist grasp on marketing is required
  • True leadership experience on head or director level with relevant budget under management is desired
  • Experiences scaling & developing teams from 1 to “many” team members
  • Profound understanding of digital marketing on a strategic and tactical level
  • Affinity to software and technology in general & you have experiences with product development processes
  • Strong relationships with best in class agencies, service partners and marketing professionals
  • Entrepreneurial spirit and ability to adapt to changing priorities in a fast-paced environment
  • You are an exceptional story-teller and visionary who effectively engages stakeholders 

To learn more, visit us at bcgdv.com
Interested applicants may apply through the careers section of the website at https://www.bcgdv.com/. Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
BCG Digital Ventures is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.

KEY RESPONSIBILITES:


  • Lead marketing strategy
  • Provide the strategic vision for our marketing and brand efforts
  • Manage and guide the marketing plan in close cooperation with the CEO
  • Effectively manage priorities and workloads in team
  • Define and effectively communicate around marketing plan
  •  
    Discover trends
  • Stay close to the market and discover trends, to then manage and actively leverage these trends for user acquisition and retention
  •  
    Meet user needs
  • Understand and analyze user needs and translate them into actionable insights
  •  
    Provide data driven leadership
  • Develop a truly data driven approach to marketing and promote it throughout the team
  • Define marketing measurement and implement those KPIs company wide
  • As a senior leader in the company, take a key role in the progression of our evolving agile teams, from an adoption of the culture to cross-functional product development and encouraging autonomy
  • Effectively shape and grow the team by attracting and nurturing great talent
  •  
    Own all growth efforts
  • Become the owner of all growth topics across departments & lobby for marketing interests
  • Track, evaluate, create visibility around, and act on metrics, critical success factors and key outcomes
  • Manage Partners
  • Lead engagement with commercial partners as well as creative and media agencies for marketing activities

DESIRED EXPERTISE AND EXPERIENCE

  • 5+ years of experience (within last 7 years) leading and scaling high growth (corporate) ventures, preferably company with funding in leadership role (C-suite or VP level) and 20+ employees
  • 2+ years in insurtech with some exposure to (digital) pet industry. Has understanding of the broader regulatory environment.
  • Build and worked closely with functional teams in previous start-up experiences to launch and scale products. Ability to drive B2B partnerships and activate DTC
  • Established marketing professional with an outstanding proven track record and reputation within the digital industry
  • Background in performance marketing is desired but a strong generalist grasp on marketing is required
  • True leadership experience on head or director level with relevant budget under management is desired
  • Experiences scaling & developing teams from 1 to “many” team members
  • Profound understanding of digital marketing on a strategic and tactical level
  • Affinity to software and technology in general & you have experiences with product development processes
  • Strong relationships with best in class agencies, service partners and marketing professionals
  • Entrepreneurial spirit and ability to adapt to changing priorities in a fast-paced environment
  • You are an exceptional story-teller and visionary who effectively engages stakeholders 

To learn more, visit us at bcgdv.com
Interested applicants may apply through the careers section of the website at https://www.bcgdv.com/. Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
BCG Digital Ventures is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • FluxLibraries
    • jQuery UILibraries
    • ParseLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CakePHPFrameworks
    • CodeIgniterFrameworks
    • DjangoFrameworks
    • Ember.jsFrameworks
    • ExpressFrameworks
    • LaravelFrameworks
    • MeteorFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • SymfonyFrameworks
    • ZendFrameworks
    • CassandraDatabases
    • HiveDatabases
    • InformixDatabases
    • Maria DBDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • AxureDesign
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • PipedriveCRM
    • MailChimpEmail

Location

10 Hudson Yards, 46th FL , New York, NY 10019

An Insider's view of BCG Digital Ventures

What’s the vibe like in the office?

DV New York is a tossed salad of disrupters, entrepreneurs, and innovators, all of whom are experts in their field. It's been a one-of-a-kind experience to be constantly expanding my perspective from working with peers who are so passionate about their trade, and also be able to teach others about my own subject matter expertise.

Ran

Growth Architect

What are BCG Digital Ventures Perks + Benefits

BCG Digital Ventures Benefits Overview

Employee well-being = Priority #1

Nothing matters more to us than the success and well-being of our employees. That is why we pair our comprehensive and competitive benefit options with a broad range of localized incentives and advantages that come with life at DV.

We’re focused on creating tools and resources that will help you live a healthy and balanced life, and our generous regional benefits encourage you to spend time with the people and hobbies that inspire you the most.

We want you to plan your life’s journey with us and engage in creative learning opportunities at global scale. Venture with us today, and you’ll enjoy all of the benefits DV has to offer.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
More Jobs at BCG Digital Ventures35 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Product
Product
new
New York
HR
new
New York
Operations
new
New York
Operations
new
New York
Marketing
new
New York
Marketing
new
New York
Product
new
New York
Product
new
New York
Operations
new
New York
Developer
new
New York
Developer
new
New York
Design + UX
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Design + UX
new
New York
Design + UX
new
New York
Developer
new
New York