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Growth Marketing Manager

| Greater NYC Area

JW Player is seeking a diligent, data-driven marketer with strong analytical, technical, and problem-solving skills to join the Growth Marketing team in our NYC Headquarters.

Reporting to the Director of Growth, you will be responsible for managing all inbound marketing channels and optimizing the lead funnel to drive subscriptions and enterprise pipeline.

To excel in this role, you should have experience with financial modeling and you will own analysis to optimize marketing campaigns, adjust strategies, and improve performance of future programs.

In this role, you will:

  • Own marketing analysis, modeling, and reporting for our entire business; including our developer program, self-service, and Enterprise segments
  • Optimize JW Player web properties with extensive A/B and multivariate testing to improve website conversion and drive subscriptions and pipeline
  • Analyze all paid media campaigns, including PPC & display advertising
  • Assist in managing the JW Player Affiliate Program to drive customer acquisition
  • Regularly report to senior management on campaign performance using Google Analytics, Looker, Marketo, Salesforce, and Optimizely to provide powerful business insights

Requirements:

  • 2+ years experience in a quantitative or analytical role, preferably in Marketing or Finance
  • Ability to thrive in a fast-moving and constantly evolving startup environment
  • Analytics enthusiast with a desire to break into Digital Marketing with a heavy emphasis on quantitative data analysis
  • Business, Marketing, or Finance degree or experience equivalent with an interest in learning B2B SaaS business model
  • Ability to think abstractly and non-traditionally about data trends and implications with an exceptional attention to detail
  • Advanced Excel and SQL skills
  • Experience with Marketing Automation (Marketo) and Salesforce CRM is a plus
  • Experience with SEO/SEM is a plus

About JW Player

JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Media companies including Fox, VICE, Business Insider, and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London and Eindhoven, and was named to Deloitte’s Technology Fast 500™ in 2017. For more information, visit http://www.jwplayer.com

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Location

JW Player is located off the 33rd St. 6 stop in the heart of it all in midtown Manhattan.

What are JW Player Perks + Benefits

JW Player Benefits Overview

JW Player boasts a number of perks -- from our flexible work schedules and casual dress code to the Employee Professional Development program and generous Employee Referral Program, we strive to make sure all of our team members feel supported and appreciated.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
For many of our roles, hitting goals and surpassing expectations net rewards!
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
JW Player makes every effort to create a diverse and inclusive environment for our team members, including company sponsored events like our annual Inspire: Women in Tech & monthly Fireside Chats!

Additional Perks + Benefits

Flexibility is the name of the game for us. We have leadership that understands the myriad needs of a diverse workforce and what it takes to maintain a happy, healthy, inclusive culture.

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