Growth Lead - Customer Lifecycles & Automation (CRM)

| Greater NYC Area

DESCRIPTION

The Farmer’s Dog is the leading tech-enabled pet health brand on a mission to disrupt the $90b global pet food industry. The company is VC backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

In an industry with little regulation, constant recalls, and rampant misleading advertising, The Farmer’s Dog brings a fresh perspective that all dog lovers have been waiting for. Utilizing its proprietary technology, The Farmer’s Dog’s first service reimagines pet food by making healthy, fresh food incredibly easy to feed. Vet-developed subscriptions are personalized to each customer, while fresh, human-grade food is pre-portioned for each dog and home-delivered within days of cooking. The service has delivered millions of meals and is quickly revolutionizing the broken pet food industry.

The company was launched after Brett’s battle to cure his dog’s stomach issues illustrated how processed and un-healthy even “organic” and “natural” pet food truly was. After testing every pet food on the market without success, Brett resorted to a fresh, home-cooked diet at his vet’s recommendation. The results were staggering — Jada was cured. Once he realized how powerful and healthy fresh food can be, he team up with Jonathan to develop a fresh alternative to pet food and create the product they wished existed for their own dogs (and dogs everywhere).

Join The Farmer’s Dog team on its mission to bring peace of mind to customers, health to their companions, and fundamentally change the way people think about caring for their pets.

Only “dream job” applicants, please. #mustlovedogs

THE ROLE 

The Farmer’s Dog is looking for an innovate Lifecycle Marketing Lead. Your job will be to develop and optimize an efficient and impactful lifecycle communication ecosystem that spans multiple channels and marketing end-points.

You’ll be joining the Growth Marketing Team, which partners with departments across the business to meaningfully grow The Farmer’s Dog’s customer base. As such, your projects will be diverse in both execution (channel, creative, etc.) and goals (order rate, churn prevention, reengagement, retention, etc.). So, if you have a knack for driving results through data-lead executions and a profound appreciation for the impact of design/copy, this role is for you!

 KEY RESPONSIBILITIES

  • Develop and optimize all automated direct marketing communications across The Farmer’s Dog’s marketing end-points (email, SMS, direct mail, etc.)
  • Own the communication strategy for users after their first site visit
  • Test, iterate and optimize The Farmer’s Dog’s lead onboarding flow to drive incremental conversions
  • Partner with our CX, Brand, and Operations teams to improve the utility and impact of our automated customer communications (order delivery, etc.).
  • Explore channels outside of email to deliver the best possible experience to our customers and leads
  • Craft and execute a comprehensive ad-hoc communications calendar leveraging content, offer and, personalization to grow The Farmer’s Dog’s customer base

REQUIREMENTS

  • 2-5 years of experience in CRM marketing (email, push, automation, etc.)
  • Demonstrated experience working with data to drive campaign ideation and performance
  • Proven experience with campaign development, from briefs through working with creative teams to launch
  • Advanced knowledge of email HTML and personalization tags (Django, Liquid, etc.)
  • Working knowledge of SQL and huge bonus points for experience with Simon Data
  • Experience optimizing multi-channel ecosystems
  • Must play nicely with others (humans and dogs)
  • Prefer dogs to other species.

BENEFITS

Health, dental, avocado toast, puppies. Beat that Google

Read Full Job Description
Apply now
loading ...
Emailed

Location

The Farmer's Dog is located in the heart of Williamsburg within walking distance from the L, G, J, M, and Z trains.

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Health, dental, avocado toast, puppies.

Beat that, Google.

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
More Jobs at The Farmer's Dog28 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Product
Project Mgmt
Sales
Content
Design + UX
new
New York
HR
new
New York
Content
new
New York
Operations
new
New York
Finance
new
New York
Operations
new
New York
Developer
new
New York
Operations
new
New York
Data + Analytics
new
New York
Data + Analytics
new
New York
Project Mgmt
new
New York
Content
new
New York
Developer
new
New York
HR
new
New York
Data + Analytics
new
New York
Marketing
new
New York
Design + UX
new
New York
Operations
new
New York
Marketing
new
New York
Marketing
new
New York