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Email Marketing Manager

| Greater NYC Area

The Email Marketing Manager is a critical leader on the Ecommerce Team, responsible for the planning, execution, testing & reporting of all email marketing campaigns—including both a dynamic Daily Newsletter and a growing number of behavioral triggers—in partnership with several cross-functional partners in Creative, Editorial, Technology & Buying, as well as outside vendors like our Email Service Provider (ESP). Additionally, the Email Marketing Manager will be lead the project management of new email initiatives, including elements of personalization.

Key Responsibilities

  • Develop and manage daily and triggered email marketing campaigns end-to-end, including concept development and content planning, audience segmentation and targeting, set-up, deployment, reporting and ongoing testing and optimization.
  • Own the cross-functional email content calendar and coordinate across departments including Creative, Editorial, Buying and Site Merchandising to ensure all email content and on-site clickthrough experiences are prepared for daily deployment
  • Develop close working partnership with Email Service Provider and in-house Technology team to help lead progress on departmental goals for email optimization, including HTML template enhancements, mobile optimization, data-driven personalization and recommendations, and more.
  • Work closely with Marketing Analytics team to both report on and learn from email performance on a daily, weekly and monthly basis to ensure campaigns are meeting customer engagement metrics and revenue goals, and developing new ideas for testing and improvement across creative concepts, audience targeting and A/B testing.

Ideal Background

  • 5+ years of experience in ecommerce or digital marketing, preferably in fashion/luxury
  • 2+ years direct email marketing experience, including strategy, implementation, analytics and reporting
  • Hands on experience working with an ESP (Oracle Responsys preferred), knowledge of email marketing best practices, and ability to learn technical systems and in-house tools quickly
  • Technological acumen, including basic knowledge of HTML and a comfort-level with the application of data, strongly preferred
  • Relentless attention to detail, strong organization skills, cross-functional project management leadership abilities and the ability to prioritize in a fast-paced, nimble, rapidly changing work environment
  • Highly motivated with ability to thrive in a fluid and demanding environment and the willingness to take on projects and responsibilities outside the specifics of job description
  • Knowledge and love of the fashion industry a plus
  • Baseline knowledge of Photoshop a plus
  • Excellent English verbal and written communication skills

#LI-AK1

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Location

New York, NY

What are Moda Operandi Perks + Benefits

Moda Operandi Benefits Overview

Moda brings together the high-energy, high-growth environment of a start-up with the deep experience and resources of an established company. We recognize the importance of work-life balance. Moda employees enjoy:
Unlimited PTO & sick leave
Full medical, dental, vision insurance
Paid family leave
401K
Performance bonus
Equity Incentive plan
Flexible work from home policy
Industry leading merchandise discount
Subsidized day care, gym discount & pet insurance
Free snacks and weekly company happy hours

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Time allotted for learning
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