Director, Regional Marketing - Americas

| Greater NYC Area
Do you have a passion for marketing high-tech B2B products that have measurable impacts on companies’ ROI? Are you a strategic, data-driven marketer that loves working on different projects with a diverse, highly-skilled team? Are you a self-driven, experienced Marketing leader looking for an exciting challenge at a rapidly growing company? Does the idea of working with some of the most advanced advertisers on the planet excite you? If you answered yes to these questions, we should talk.
We're looking for a Director, Regional Marketing - Americas to join our team. We’re looking for a strategic leader with proven experience leading regional marketing teams throughout the Americas. A high-performer who thrives in a fast-growth company with a track record of success generating demand in the Americas. You will take full ownership and responsibility for leading regional marketing efforts and projects - from strategy development to campaign execution. You'll get a chance to be a part of a fast-growing Marketing team that spans the globe, sharing best practices and learnings from marketers with diverse skill sets and backgrounds. Additionally, working with our regional Customer teams in the Americas, you'll have a direct and measurable impact on the growth of Smartly.io by driving demand and brand recognition in the region.

As the Director, Regional Marketing - Americas, you will

  • Work closely with Sales and Customer Success teams and their leaders to ensure marketing activities are aligned to support our growth plan and strategic goals
  • Help to establish goals and track performance for Americas Marketing
  • Take ownership of the marketing relationship with Facebook and Pinterest in the region, ensuring that we are always at the forefront of their minds
  • Work with regional Sales and CS teams in the Americas to build localized lead generation, account-based marketing, pipeline acceleration, and brand advocacy campaigns 
  • Take full ownership to plan, develop, coordinate, execute, and measure the effectiveness of all internal and external events in the Americas with a clear focus on generating demand, increasing customer advocacy, and building brand awareness
  • Track campaign and project progress against goals and optimize performance
  • Work with our content, creative, and product marketing teams to write compelling copy for blog posts, sales collateral, and event briefs to build the Smartly.io brand
  • Manage timelines, projects, results, invoices, and budgets across all Americas marketing initiatives
  • Identify hiring needs for the Americas Marketing team and work with our Talent team to attract top talent to open roles

We're definitely looking for you if you

  • Have a Bachelor’s Degree in Marketing or a related field
  • Have 8+ years of regional marketing experience in B2B SaaS businesses or Marketing agencies, bonus points if you’ve worked in AdTech
  • Are experienced in building and managing high-performance teams
  • Expertise in helping CMOs and their teams adapt to digital transformation
  • Have great communication skills with a proven ability to influence others
  • Have skills and experience to produce high-quality thought leadership content and experience in public relations to build and drive a greater share of brand voice
  • Have an analytical and business-oriented mindset on all things marketing. You get excited about analyzing results, you’re a bit of a marketing geek and proud of it.
  • Have a proven track record of success at fast-paced, B2B companiesHave successfully managed events for both internal and external audiences
  • Are able and willing to travel throughout the region to collaborate with stakeholders, drive our participation in events, and support business needs in our different offices
  • Have read our Culture Handbook and Smartly.io’s core values resonate with you
  • Have a history of success in working with regional sales and account management

Recruiting process:
Smartly.io hires people that are extremely quick to learn new things because online marketing and Facebook as a platform evolve incredibly fast all the time. Our recruiting steps are designed to give you a realistic glimpse of the job, but also to test your ability and willingness to learn quickly and apply the fast-changing concepts of online advertising.
The recruiting process is an opportunity for both you and us to see if we're made for each other. 
STEP 1 - Introductory calls with our talent team and your potential team lead.
STEP 2 - Homework assignment related to B2B marketing.
STEP 3 - Role interview and discussion on your homework submission.
STEP 4 - Sales demo simulation where you need to convince us to start a trial with the Smartly.io tool.
STEP 5 - Discussion with our leadership team.
Who we are
Smartly.io automates every step of social advertising to unlock greater performance and creativity. We automate creative production and ad buying in one single platform.
We are a global team of over 350 Smartlies with footholds in 13 cities, serving more than 650 brands worldwide, including eBay, Uber and TechStyle.
We take ownership, optimize impact and maximize learning. Smartlies choose us and grow with us thanks to our company culture. Learn more at smartly.io/culturehandbook.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • FlowLanguages
    • TypeScriptLanguages
    • PHPLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • JIRAManagement
    • HubspotCMS
    • IntercomCRM
    • SalesforceCRM

Location

We're located in the Flatiron District—the neighborhood where business meets pleasure, and a thriving hub for tech startups.

An Insider's view of Smartly.io

What's something quirky about your company?

We truly live and breathe insane transparency at Smartly.io - whether it’s in our monthly founder’s happy hour where anyone can ask our CEO any question or in any internal meeting or clients meeting where feedback is constantly demanded and given.

Stephanie

Head of Digital Disruptors

What projects are you most excited about?

I’m so excited about working to roll out Smartly’s platform for Pinterest. Our partners love how we help them on Facebook and it’s extremely motivating to know that we can provide even more value to them by expanding to Pinterest and beyond!

Corinne

VP US East

How does the company support your career growth?

Open communication is encouraged at all levels of Smartly.io, it's a big part of the culture. I enjoy the interesting challenges that come from working with customers, and having the autonomy to push your idea's forward and work on things you're interested in or want to add to your skillset.

Malachy

Service Operations Engineer

How do your team's ideas influence the company's direction?

We foster extreme transparency, which allows our teams the freedom and responsibility to pursue our vision in a self-driven way. Everyone is trusted as an owner, we’re all responsible for thinking and acting in the long-term interest of the company. At Smartly.io, nothing is someone else’s problem — we’re all doers with an entrepreneurial attitude.

Kristo

CEO & Founder

What projects are you most excited about?

Automating the whole online customer acquisition funnel. We’ve only scratched the surface in solving problems for paid social marketing teams, and we’ve already pinpointed many processes in design and business intelligence which we could automate, like video creation processes, or reporting and attribution across
platforms.

Tuomo

CTO & Founder

What are Smartly.io Perks + Benefits

Smartly.io Benefits Overview

Brilliant colleagues. Competitive salaries & option plans. Full five weeks of paid vacation. Paid parental leave. Health coverage. Wellness benefit. Reimbursement flexibility. Opportunities to rotate to our offices across the globe. Get your own laptop + smartphone + noice cancelling headphones. Friday demos with beer & weekly breakfasts. Opportunities to attend industry events. Team outings.

Culture
Friends outside of work
Eat lunch together
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary.
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Continuing Education stipend
Online course subscriptions available
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