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Director - Product Marketing / Lifion

| Greater NYC Area
ADP/Lifion is hiring a Director - Product Marketing
 

At Lifion by ADP, we're reinventing HCM software from the ground up. In order to successfully educate and sell into the market, we are looking for a dynamic, customer-oriented Senior Product Marketing Manager to take our messaging, positioning, marketing execution, and market excitement to a new level. To be successful, you must be both an effective storyteller and have the technical aptitude to understand and articulate the benefits of our next generation technology platform.

At Lifion by ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at Lifion. We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

 

If you are the kind of person that thrives in a challenging environment, entrepreneurial experience, and a thirst for pushing the limits, please apply.

 

Position Responsibilities: 

  • Create core messaging and positioning that articulate both the value propositions and vision of current and upcoming product capabilities
  • Segmentation of the enterprise market taking into account demographic, firmographic, and psychological factors
  • Identify key new capabilities to drive sales growth, and influence engineering roadmaps to ensure R&D investments align with market and revenue maximization
  • Create collateral, including white papers, website content, case studies, data sheets and presentations to support communication, demand generation, and sales efforts
  • Develop prioritized internal and external marketing product roadmaps to effectively communicate product functionality expectations
  • Collaborate with internal ADP teams and agencies to take new capabilities to market
  • Influence customer programs to optimize adoption of current and new product features.
  • Be a strong advocate & evangelist for Lifion's products and services in industry forums/events/conferences, Analyst Relation activities, etc.
  • Work with the sales & sales enablement teams to ensure the timely and effective delivery of product and value proposition enablement to the Lifion sales enablement and pursuit teams
  • Support strategic sales activities directly with the sales team, bringing your subject matter expertise, creativity and innovation to sales cycles
  • Support the education and training of partners on the positioning of your product set
  • Work closely with the customer marketing team to help cultivate customer stories and value testimonials
  • Build strong relationships across Lifion functional and regional teams in order to drive product awareness and adoption

 

Requirements:

  • 7-10 years' experience in enterprise software product marketing; Human Capital Management / HR Technology experience is a plus, SaaS experience is highly desirable
  • Experience building, driving and executing strategy across multiple product lines with a country focus against defined revenue goals
  • Experience building solid peer relationships in order to influence key stakeholders at executive management level across corporate, geo and region.
  • Entrepreneurial streak - Proven track record of succeeding in high paced, challenging entrepreneurial environments
  • Willingness to reach across functions (product, sales, engineering) and influence processes and capabilities
  • Proven track record of successful product launches

 

 

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We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE® Magazine, and recognized by DiversityInc® as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

 

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

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Location

Our office is a converted loft space in Chelsea steps away from shopping, galleries, coffee, and great food (that is, if you want to skip free lunch).

An Insider's view of Lifion by ADP

What are some social events your company does?

There are lots of events constantly going on at Lifion! From meetups to tech talks to our weekly Thursday happy hours, there's a good mix of work and play. We also do outings: in my one year of working here we’ve done laser tag, Barcade, happy hour on a boat, the vessel, a picnic in central park, escape the room, VR world, and more.

Kelsey

Application Developer

What's the biggest problem your team is solving?

The People Ops Team is in full swing for FY19 Performance Reviews. It's an exciting time for the business, but requires a lot of backend work & support for our associates. We're drafting communications and timelines for management & associates, and creating the right process to gather ratings and self-assessments for a great associate experience.

Quinton

Director, People Operations

How has your career grown since starting at the company?

I have been able to work with many different teams since I started here and have grown tremendously. I have worked with new product teams, Reliability teams and now work with Security and Compliance teams. This experience has enriched my technical and product knowledge, and I get to be part of the teams which are solving complex business problems.

Gargi

Technical Program Manager

How do you empower your team to be more creative?

Creativity is best fueled by collaboration, and has two simple ingredients: First, you hire passionate & talented people, people who care about users and who want to solve meaningful complex problems. Then, you support a culture of openness, with every designer constantly sharing their best ideas across the whole org. That's how creativity thrives!

Chris

Head of UX

What makes someone successful on your team?

Success on our team is enjoying ownership over our work while staying open to suggestions. We have an open-door policy to share knowledge with one another, strengthening us individually and as a team. We check our egos at the door and are lucky enough to be surrounded by people who feel like family more than coworkers.

Sam

Software Engineer

What are Lifion by ADP Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Promote from within
Continuing Education stipend
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