Director, Performance Marketing

| Greater NYC Area

Paperless Post, the leading invitation platform, is seeking a Director of Growth Marketing. In this role you’ll be responsible for deploying highly targeted and carefully measured digital marketing efforts across channels to acquire new senders and engage our existing network of 100M users. You will be responsible for the holistic performance of our email, paid search,SEO, display and affiliate marketing channels. You will partner closely with the other Growth team leads on creative segmentation strategies and fast-paced evaluation of ROI, LTV and CAC.

This role reports to the Chief Growth Officer and currently manages a team of two in-house marketers.

What you’ll do here

  • Own the channel-level strategy of our digital marketing program, ensuring we have reliable tracking, reporting and best practices in place for all paid marketing channels and email
  • Set performance goals and benchmarks by channel
  • Grow engagement from email marketing while maintaining good list hygiene, a consistent email cadence and a strong segmentation strategy.
  • Manage in-house marketers and external consultants to maximize value from paid channels, owning CAC calculation and partnering on LTV calculations
  • Utilize an intelligent "test-and-learn" approach to campaigns and use insights to hone strategy
  • Partner with Growth, Brand, Content and Product teams to seamlessly incorporate cross-functional releases into our marketing channels.

You have:

  • 7+ years experience developing and executing data-driven digital marketing strategies, along with end-to-end performance and business impact reporting
  • Previous ownership of email marketing, having managed both campaigns and triggered communications; experience with Sailthru is a great plus
  • Strong understanding and experience implementing SEO best practices
  • Experience managing SEM, display retargeting, social media, and content marketing programs
  • Robust knowledge of online marketing and CRM best practices, and fluency with analytical methodologies for testing, optimizing, and evaluating customer campaigns
  • Strong ability to collaborate cross-functionally to accommodate the marketing needs of partner teams such
  • Knowledge of Google Analytics and other online analytical tools to report performance metrics

A little about the team

The Growth Team is a business unit dedicated to our growth strategy and execution. It is a group of marketers, strategists, analysts and creatives that is obsessed with growth and owns our consumer strategy (which users we’re targeting), our brand strategy (what we stand for in the market), our marketing strategy (how we drive users to our products) and our growth model (the data behind how we grow). The Growth Team is in the unique position of getting to work with every team in the company -- from product and engineering to content designers, data analysts and senior leadership.

Life at Paperless Post

Company-wide we enjoy an amazing ecosystem of an even gender split and a balance of engineers and designers. Because Paperless Post isn’t supported by ad revenue, we can focus our efforts on creating and improving on the ideal version of our platform, product, content, and partnerships for our users.

We are proud that Paperless Post helped over 100 million people connect in the real world since our inception. Our product is global, and we are committed to being a company where everyone belongs. We encourage people from all backgrounds, races, genders, and abilities to apply!


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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

Location

115 Broadway, New York, NY 10006

An Insider's view of Paperless Post

What are some social events your company does?

On the regular, we'll have meetings over food that allows for a moment of chit chat. We also organize movie nights and launch parties for our achievements. To top it off, we have raffles for pottery classes or exercise passes for cycling or boxing. A few social events we've done became traditions: a summer pizza party on the Brooklyn rooftops and a

Rick

Software Engineer

What does your typical day look like?

Work-life balance is definitely one of the strongest aspects of the company. Your personal time is respected; we're not a hustle culture of over-working. We're encouraged to be healthy, stay balanced, and do your best work.

Spencer

Product Designer

How has your career grown since starting at the company?

Paperless Post has been a great place to grow my career, as they really care about my individual interests and goals. In my four years here, I grew from executive assistant to the co-founders into a role in merchandising, and now onto the brand & marketing team. Paperless nurtured my ambitions and helped me grow my skill set.

Elizabeth

Program Manager, Brand & Marketing

How does the company support your career growth?

I have the chance to work on exciting projects that use latest technology stack-- and engineers here have the freedom to use and adopt the best technologies for the job. This along with a budget for learning and attending conferences helps us enhance our knowledge. We're also encouraged and speak at technology conferences & get recognition for it.

Venkatesh

Senior Software Engineer

What are Paperless Post Perks + Benefits

Culture
Eat lunch together
Daily stand up
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
We have flexible hours.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
10 days of paid sabbatical after 5 years and 15 days after 8 years.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
We have annual summer and holiday parties and teams have their own "fun" budget.
Stocked Kitchen
Some Meals Provided
We provide bagels every Monday and treats for company-wide meetings.
Happy Hours
Happy hours are hosted Once per month.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
We have dedicated education budgets for employees and 3 extra days of PTO to use towards conferences and workshops.
Lunch and learns
We have employee-led talks on tech, design, data, and more.
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