Director Marketing Operations & Insights

| Greater NYC Area
ABOUT VTS
VTS is changing the way that commercial real estate (CRE) is done - disrupting a $15 trillion dollar industry by becoming the modern operating system for CRE. We invented the category of leasing and asset management, which allows landlords and brokers to manage their entire leasing process to maximize revenue and performance. Our success shows in our numbers - we’ve grown 123% annually since 2013, and today we have over 10 billion square feet of commercial space managed on VTS, and we’ve expanded to ~200 employees globally. It’s an exciting time to join the VTS team as we continue to scale!
Our headquarters are in NYC, but we have hubs in other major US cities, Toronto, CA and London, UK.
Learn more at vts.com or @WeAreVTS
ABOUT THE NEW VTS MARKETPLACE
Over 60% of the US class A office space is already managed using the VTS leasing platform, and it is by far the #1 choice of commercial landlords in the US. The VTS marketplace will integrate with the VTS leasing platform and will be the commercial real estate industry’s first marketplace where tenants can search as well as transact leases online, and landlords can automate their advertising and lease execution—all from within the VTS leasing platform.
The VTS marketplace will attract and engage tenants for the available spaces of VTS customers. Unlike existing listing sites, the VTS marketplace will enable both landlords and brokers to dramatically improve the marketing and leasing of spaces by automating both the listing and leasing process and will provide tenants with the most accurate and thorough listings in US top markets.
ABOUT THE ROLE
Director of Marketing Operations and Insights will own building out the marketing tech stack, but since the marketplace is essentially a marketing tool, will also have a broader influence on the development of the marketplace platform as a whole.
The right candidate for this role has a solid foundation in B2C marketing operations including lead process management, marketing technology, and integrated campaigns. This role will oversee global lead management processes, enablement of integrated demand generation campaigns, and optimization of our marketing operations technology stack. 
This is a highly collaborative role, working with marketing, product, sales, and sales operations.

What You'll Do

  • Marketing Processes:
  • Optimize lead management and workflows to ensure maximization of the marketing to sales funnel increasing efficiencies and conversion rates
  • Define processes and control compliance to make sure the marketing and sales teams drive effectiveness and smooth coordination inter and intra organization.
  • Work with acquisition and lifecycle/retention marketers to ensure they have the tools, processes, and capabilities needed to execute marketing, track effectiveness of campaigns, and convert traffic to leads to transactions.
  • Provide support to configure, execute, and QA campaigns, workflows, data issues, and other key marketing operation functions
  • Identify and integrate new lead data sources (e.g. for appending data like ZoomInfo and LeanData) 
  • Ensure new lead channels have proper measurement, routing, and sales handoffs
  • Define, create, map, and document key marketing processes
  • Effectively manage a variety of technology, data, and service vendors
  • Build and maintain lead scoring programs and data augmentation strategies
  • Actively strengthen the relationship between Sales and Marketing
  • Use automation to solve business problems, collaborate with key stakeholders to identify gaps in current processes/systems, and optimize workflows to increase marketing and sales productivity
  • Marketing Tech
  • Working with the VP Marketing, propose and selects the complete marketing tech stack, including analytics, BI, eCRM, SEO/SEM, etc.
  • Identify key process areas for MarTech automation or enhanced capabilities
  • Develop marketing technology solution strategies and roadmaps
  • Evaluate the marketing technology ecosystem and prioritize improvements
  • Insights/Reporting:
  • Build out reporting/BI infrastructure to properly measure multi-channel marketing strategies across SEO/SEM, PPC, social media, video, targeted direct mail, email marketing, events, advertising (both digital and off-line), content marketing, etc.
  • Own reporting and analysis of marketing effectiveness across the entire lifecycle (not just acquisition)
  • Team: 
  • Hire and manage a team of best-in-class marketing operations managers and marketing analysts to support the growth of the marketplace to all areas of the US and eventually international

About You

  • 7-10 years of experience in B2C e-commerce marketing or sales operations (or high volume B2B)
  • Experience with marketing automation systems, preferably in a high-volume B2B environment or B2C e-commerce
  • SaaS marketing experience a plus
  • CRM experience including Salesforce
  • An understanding of lead management best practices
  • Solid track record architecting solutions across various marketing systems
  • Excellent project management skills and a proven ability to hit deadlines on complex projects
  • Outstanding technical and analytical skills, proficient at understanding and conceptualizing business problems and designing and implementing analytics solutions
  • Excellent organizational, leadership, and interpersonal skills; capable of interfacing well across multiple skills within and across the company
  • Expert at campaign management best practices
  • Proven ability to collaborate across departments, especially with sales
  • Superb written and verbal communication skills
  • Exceptional analytical skills, i.e. ability to assemble and interpret data, create executive summaries, and deliver actionable business insights

We Take Care of You!

  • Competitive compensation packages, including equity
  • Great medical, vision, dental, and commuter benefits
  • Fantastic location with easy walk to most major subway lines (Times SQ)
  • Generous family policiesTraining and career development programs for everyone
  • A company that embraces and celebrates diversity
  • 401K plan
  • Unlimited vacation policy
  • Team lunches, company happy hours, ample snacks and drinks

VTS embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
All your information will be kept confidential according to EEO guidelines.

Read Full Job Description

Location

We are right in Bryant Park, conveniently located between Grand Central, Penn Station, and Times Square subway stations.

An Insider's view of VTS

What are some social events your company does?

I spend a large part of my week at work, so being around great people is very important. The vibe at VTS is very friendly, and there are plenty of opportunities to share knowledge and to socialize, including brown bags, catered lunches, happy hours, team outings, and other events.

Rafael

Senior Software Engineer

How do you collaborate with other teams in the company?

I collaborate with other teams on the company when there’s a piece of code that I’m working on that relates to another topic or domain expertise, I’ll ask for help. Everyone’s really into the idea of collaborating because we know that it’ll create a better product!

Anisha

Software Engineer

How does the company support your career growth?

VTS has a culture of constant learning--the most seasoned members of our team are still humble and curious. I’m challenged daily to keep reading, trying new things, and sharing my experience. VTS brings in experts to keep us learning, and I’m given coaching and access to resources that help me grow. I feel like everyone here wants me to succeed.

Chrissy

Lead Product Manager

How do you empower your team to be more creative?

A creative environment is critical for great marketing! The main way I try to do this is encourage everyone's ideas - and recognize that while I may have more experience, this is the first time for all of us at this company, so my job is to guide the team towards great ideas, not be the source of all of them.

Amy

Chief Marketing Officer

How do your team's ideas influence the company's direction?

This year we completely redesigned our product strategy process. Several cross-functional forums provide an avenue where anyone in the company can suggest projects and influence prioritization. Feedback on the new process has been incredibly positive. It’s helping to keep the whole company aligned on our most promising and impactful initiatives.

Niall

SVP, Engineering

What are VTS Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
VTS offers health club discounts!
Retirement & Stock Options Benefits
401(K)
Company Equity
VTS offers equity to every full-time employee.
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

On top of all the awesome perks listed above, VTS also offers a $1500 yearly education stipend to all full time employees. This helps support acquiring new skills, meaning the VTS team continues growing their career and broadens the set of tools we can bring to any given problem.

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