Director of Field Marketing, Americas
Greater NYC Area
Accelerate Human Achievement: that is UiPath's purpose. We are the leader in Robotic Process Automation (RPA) and the highest-valued AI enterprise software company in the world. With over $568 million in funding from top venture capital firms like Accel, CapitalG, Kleiner Perkins, Sequoia, IVP, Madrona Venture Group, Meritech Capital & Coatue, we are on an unprecedented trajectory of growth. With this funding, we have an incredible opportunity to improve the way people work globally.
Our award-winning company culture values humility, and leaders who know how to listen. CEO Daniel Dines’ primary goal was to build a company where he would love to work, and even now, with thousands of employees in tens of countries, that remains our top priority.
We trust and empower our colleagues, and together we make sure we have everything we need to do our best work, from the support of strong leaders to awesome perks and benefits.
UiPath is searching for a high-energy Director of Field Marketing with a demonstrated track record of managing and delivering cross-functional marketing strategy and programs on time, and on budget across the US, Canada and LATAM. You will directly oversee a team of regional field marketing reps and directly interact with our field sales team to support pre-sales efforts by designing high impact go-to-market strategies and initiatives. In this role, you will drive multiple initiatives simultaneously and deliver high-quality results on a consistent basis.
You will also be comfortable with changing priorities and responsibilities. Reporting to the Vice President of Marketing, Americas you will work closely with the rest of the marketing team to translate global company and campaign-level objectives into actionable regional marketing plans.
Build and execute integrated regional strategic marketing programs aligned to regional sales priorities and revenue targets, including but not limited to demand generation campaigns, executive programs, field events, trade shows and partner programs
Work cross-functionally to oversee the timely execution of the field-marketing plan and collaborate with sales development and sales to ensure strong follow-through on sourced leads
Track, measure and report on pipeline metrics across field marketing programs on a weekly basis
Communicate all marketing plans, activities and report program results consistently to sales
Build and maintain ongoing communications with the regional sales VPs and directors, demand generation peers and account executives.
Assist event and marketing program managers in developing regional and campaign specific target lists through the CRM database.
Communicate with sales in order to gain buy-in, understanding and participation in marketing programs
Understand the market trends in the region and customize programs as needed
Identify sales training needs and collaboratively develop programs to address field sales knowledge weakness.
Oversight and management of the field marketing org
Who You Are:
Success in this role means you’re organized, driven, and collaborative. You’re quick on your feet and comfortable with ambiguity. UiPath is changing how the world works, and you’re excited to be a part of that!
BA in Marketing or equivalent
Minimum of 7-10 years of high tech, B2B Enterprise Software Marketing and Field Marketing Experience
Experience mentoring and managing a regional marketing team with varying levels of experience
Field marketing, segment marketing, demand creation and/or campaign execution experience, and implementing joint-marketing plans
Experience with marketing automation and CRM software
Can do, positive and fun attitude with ability to partner and communicate effectively with sales, marketing and partner community
Willing to roll-up sleeves and do whatever it takes to deliver success – action and result oriented
Strong organizational, project management, and multitasking skills.
Ability to work collaboratively to create a results-driven, team-oriented environment.
Strong analytical skills to determine ROI of marketing programs.
Ability to work on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical executives
Experience managing external vendors/agencies
Strong analytical skills to determine ROI of marketing programs
Hit aggressive deadlines while delivering quality work
Ability to travel 20-30% as required
At UiPath, we value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, military and/or veteran status, or any other protected classes.
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