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Director of Digital Marketing

| Greater NYC Area
About Us
Candid™ is helping people get the smiles they always wanted at prices they can afford. By simplifying the process (direct-to-consumer) and reducing costs (by up to 65% less), we can help more people feel confident and healthy. We believe that high quality dental care should be affordable and accessible to all, and we're using modern software practices to diagnose, treat, and monitor orthodontic cases. Our team is a group of startup veterans with experience across healthcare, hospitality, tech, and finance at companies such as Lyft, Squarespace, WeWork, Blue Apron, and Clover Health.

Candid is looking for an experienced marketer to lead the customer acquisition strategy across all digital marketing channels. As a player-coach, you will be expected to take the reins and drive team results from Day 1. You will ultimately be responsible for the results of all online paid marketing spend, revenue growth, and reporting. You will have sizable budgets across local & national campaigns from which you can test and scale and will be expected to build and lead the acquisition team as budgets and responsibilities grow.

What You'll Do

  • Develop a creative and cohesive marketing strategy to scale customer acquisition across all digital marketing platforms
  • Build the digital acquisition team, adding critical skill sets to ensure we can achieve targets as budgets scale
  • Lead the strategy and oversee execution of all online marketing channels - SEM, SEO, Facebook, Twitter, Snap, Display/Programmatic, Retargeting, etc
  • Develop methodologies for allocation and optimization of budgets and bidding to drive up sales volume and drive down customer acquisition costs
  • Develop, implement and leverage marketing tech stack with growth-engineering team to drive informed decision-making on marketing efforts
  • Consistently drive and deliver towards sales and efficiency targets on a monthly and quarterly basis
  • Work alongside our creative and tech teams to develop and test new concepts that will make our marketing more engaging and efficient
  • Analyze results of marketing tests to develop core customer segments complete with segment size, detail, and psychographics as well as related marketing strategy (channels, copy, creative, etc.)
  • Uncover new growth opportunity (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users
  • Optimize conversion through multivariate and AB testing through paid media campaigns, organic initiatives, and conversion rate optimization
  • Constantly scrutinize and analyze all ongoing initiatives and strategies, reacting appropriately to pivot spend and capitalize on opportunities

What You'll Need

  • 7+ years in performance marketing, campaign optimization, and statistical analysis
  • Experience leading a team responsible for the following digital marketing channels: AdWords, Bing, Display (GDN, Doubleclick, RTB), retargeting (Google, AdRoll, Criteo), Facebook Ads, Twitter Ads
  • Outcome orientation, with a proven track record of execution in direct response marketing with budgets in excess of $20mm annually
  • Strong background in marketing technology and data analytics, including experience working with data scientists, data visualization tools, attribution modeling, and data feeds (SQL knowledge a plus)
  • Hands-on, proactive approach and established testing philosophy
  • Deep understanding of marketing's relationship to overall financials
  • Excellent leadership and team-building skills
  • Ability to work with multiple teams and functions within the company including creative, engineering, marketing, and legal
  • High level of independence and ability to execute across the marketing stack
  • Customer oriented: understanding the psychology of what works and why 
Pay & Perks
  • Competitive compensation and equity in the business
  • Medical, dental, and vision insurance
  • Easy access to work - across the street from 4, 5, 6, L, N, Q, R, W trains, and around the block from the F and M
  • Commuter benefits
  • Significant discount on our customized treatment plans and aligners
  • You will grow a lot here. You’ll be surrounded by employees with deep experience in their field, who have a strong passion for doing great work and constantly learning
We continuously strive to create and maintain a diverse and inclusive environment, and are proud to be an Equal Opportunity Employer. Additionally, this organization participates in E-Verify.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • Pivotal TrackerManagement
    • SalesforceCRM
    • BrazeEmail


We are located in Union Square with easy access to work - across the street from Union Square Station, and around the block from the F and M.

An Insider's view of Candid™

What are some social events your company does?

We enjoy fun and diverse cultural programming involving food, activities, and wellness events. We often have bagel breakfasts and pizza parties, host office game nights and competitive field days, and start the morning with an in-office yoga or meditation. I love the autonomy everyone has on influencing & improving the culture!


Lead Recruiter

What's the biggest problem your team is solving?

We see so many people express interest in straightening their teeth, but a high percentage of those don’t end up going through with treatment. One of the goals of our team is to help foster and maintain that initial excitement about having a new smile, to give our customers the confidence and motivation to take that final step and do it!


Marketing Associate

How does the company support your career growth?

Candid supports my career by recognizing that my education and the company's growth have a positive relationship - an opportunity to learn something new presents itself every week.

At this company, I've learned that a business can thrive when it recognizes that business interests are human interests.


Project Management Associate

How do your team's ideas influence the company's direction?

At Candid, outcomes are everything. We aren't precious about our ideas and as such, the idea that proves the most value to the business is the one that wins - regardless of whether that comes from the CEO or an intern in their first week on the job! It can sound cliche, but for us that model really does result in everyone having strategic input.


Co-Founder / Head of Product

How do you make yourself accessible to the rest of the team?

I hold 1-1s biweekly with my direct reports, and bimonthly skip levels with indirects as well as generally keeping an open door policy to build relationships across the entire business.


Founder / CEO

What are Candid™ Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Candid is proud to partner with Smile Train, the international children's charity, to help provide safe, 100% free cleft lip and palate treatment to children around the globe.
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Team workouts
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
We have frequent happy hours - both impromptu weekly events and planned out culture committee "fun times!"
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Customized development tracks
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