Director of Brand Marketing

| Greater NYC Area

Noom is looking for a Director of Brand Marketing to raise the awareness and prestige of the Noom brand to be a best-in-class in weight loss and behavior change space. You will be managing a multi-million dollar budget, be given wide creative freedom on what campaigns to run in both earned and paid media. You will have a tremendous impact on millions of lives. Read on if you think you've got the stuff.


Noom Inc., a leader in mobile behavior change, combines the power of technology with the empathy of real human coaches to deliver successful behavior change at scale. Our mobile applications cover chronic/pre-chronic disease (diabetes, hypertension, and obesity to name a few), reaching more than 45 million users worldwide, transforming millions of lives, and growing revenue 6x year-over-year. The Marketing Teams are at the forefront of this mission, tackling one of the hardest challenges in healthcare today: getting people to take that initial (and biggest!) step towards living a healthier lifestyle… And this is where you come in!


You will play a pivotal in getting people to know and trust the Noom brand. Your KPIs will be Noom's brand recall & people's positive perception, and you will have a lot of creative freedom on how to achieve those.

WHAT YOU’LL BE DOING:

  • Managing a multi-million dollar annual brand marketing budget using your creativity and data
  • Conceptualizing and implementing various brand marketing campaigns targeting brand recall and brand perception (including philantropic efforts, press events, user events, branded media placements, etc.)
  • Taking care of Earned Media / Managing a PR agency
  • Conceptualize & run others efforts that related to Noom branding (Swag store, landing page updates, social media, etc.)
  • Come up with & execute long running strategies for elevating the Noom brand (partnerships, celebrity endorsements, etc.)
  • Work cross-functionally with creative, acquisition, product engineering teams in everything you do


WHAT WE’RE LOOKING FOR:

  • Track record of successfully managing branded marketing in-house at a company with a comparable budget
  • Experience managing PR (either in-house or through an agency)
  • Ability to come up with & prioritize creative ideas that will help take Noom's brand to the next level
  • Analytical chops & inclination to measure everything in a data-informed way (while letting your creativity shine!)
  • Great at communicating & working with a high-performing cross-functional team
  • Experience dealing with engineering/product/designers in a tech company is a big plus


WHAT MAKES THIS JOB AMAZING:

  • Helping millions of people lead healthier lives every day
  • Being part of Noom's rocketship (with revenue exploding 6x year-over-year, and team growing, there are great opportunities for advancement)
  • Wonderful benefits (wellness budget, free meals in the office, )
  • Huge learning & professional growth opportunity (professional growth is a must at Noom, we reimburse all books, send you to lots of courses, etc.)
  • Being part of a transparent, high-performance, yet still family driven culture


Read Full Job Description

Location

229 W 28th Street, New York , NY 10001

What are Noom Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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