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Director, Brand Marketing (Engagement)

| Greater NYC Area

THE ROLE:

Peloton’s Director of Brand Marketing (Engagement) will fuel Member engagement moments across our suite of products: Peloton Bike, Tread, App, and future products. This role will oversee the development and execution of specific strategies for Peloton’s existing members focused on ways to drive new levels of engagement and Member retention within our community of fitness enthusiasts, worldwide. This role will shape, grow, serve and reward an active member community, by helping define and deliver holistic experiences and services that keep them engaged and motivated. Key deliverables include consumer journey strategy, short-, mid-, and long-term marketing roadmap, product marketing best practices, test/measurement plan and owning pilots and geographic rollouts for new member marketing concepts.

This role is highly strategic and creative and requires someone who can leverage member insights, brand insights, product updates, and cultural nuances to build an innovative approach to messaging, creative, and tactics targeting Members at key moments during the year. The Director of Brand Marketing (Engagement) will run an integrated approach, in partnership with leaders across Acquisition, Product, Retention,Content, PR, Boutique, and Social—coming together to drive a shared member agenda at key moments in the year, aligned to business outcomes.

RESPONSIBILITIES:

  • Develop seasonal and monthly marketing and brand strategies targeting members, based on Brand, Member, Cultural, Product and Campaign insights
  • Set and deliver annual Member marketing KPI targets in conjunction with the Retention, Content, Boutique, International, PR teams
  • Partner with Product team(s) leading our go-to-market strategy, planning, and marketing POV targeting Members for new products, new feature launches, and new content verticals
  • Serve as Member marketing expert for seasonal Boutique strategy, that support sell through targets
  • Support end-to-end management of campaigns and programs from conception to creative briefs, planning, execution and reporting
  • Liaise with International Marketing teammates to support member marketing plans within local markets
  • Assess Instructor marketing opportunities and identify solutions to standard and non-standard requests, ensuring brand standards are upheld

QUALIFICATIONS:

  • 10 years marketing experience, ideally managing member/subscriber engagement
  • Track-record of leading marketing product marketing and brand management initiatives with business impact
  • Ability to create structure and definition around complex business problems
  • Skilled at influencing teams across the organization and building alignment
  • Proven ability to deliver against expected outcomes leading complex, cross-organizational initiatives
  • Experience working at hyper-growth, fast-paced organizations
  • Strong organizational, planning, communicating and presenting/sharing skills is a must


ABOUT PELOTON:

Founded in 2012, Peloton is an innovative tech company that brings members the best workouts possible, all from the convenience of their own homes via the Bike, Tread and iOS App platforms. Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

Peloton believes in taking risks and challenging the status quo by continuously innovating and improving. We put our users, members, and customers first and we obsess over every touch point of the member experience – be it the studio, product or showroom. We like to hire the best and encourage all our associates to be Peloton’s brand ambassadors. Most importantly, we know that together we go far.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Culture
Eat lunch together
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within
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