Director, Brand and Marketing Communications

| Greater NYC Area

Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments and insights to supercharge engagement and learning in every subject. Students and teachers use Newsela to find digital content from hundreds of the best sources—from National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools and analytics to take them where they want to go. Newsela has become an essential solution for schools and districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.

This is an amazing opportunity to make a meaningful contribution to a mission-driven organization that’s seeking to transform education forever. A successful brand and marketing communications strategy is critical to our success. We’ll love you for your ability to balance visionary thinking and pragmatic execution, for your strong business instincts and for taking the work seriously, but not yourself. 

You will own the development and execution of Newsela’s brand and marketing communications strategy. In addition, you will work closely with Product Marketing on thought leadership content development. Reporting directly to the CMO, you will serve as a core member of the marketing organization and collaborate across Newsela on brand ambassadorship, PR, social media, and thought leadership.

Responsibilities

  • Assess Newsela’s current brand platform and recommend changes to brand platform, attributes, tone of voice, and visual identity in order to support the company’s desired market positioning and next wave of growth.
  • Execute the recommended changes to Newsela’s brand, and provide ongoing brand management support to the company.
  • Build and execute the company’s external marketing communications (PR) and social media strategy and plan.
  • Collaborate closely with Product Marketing and Demand Generation teams to determine and help build thought leadership content that will help position Newsela as a trusted business partner to administrators and educators.

Qualifications 

  • Minimum 10 years experience in corporate marketing, branding and communications in a B2B or public sector capacity.
  • Exceptional communication skills and ability to influence across teams
  • Ability to deliver results in a dynamic, high-growth environment
  • Flexibility to quickly adapt and change strategy to align with business needs

Plusses

  • Experience in fast growing SAAS environment 
  • Ability to deliver results in a dynamic, high-growth environment
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • ReactLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • SanicFrameworks
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail
    • MarketoLead Gen

Location

Situated in the New York Times building, our location boasts not only convenience for commuters, but also plenty of food and shopping options nearby.

An Insider's view of Newsela

What’s the vibe like in the office?

Amazing. Newsela is a trusting and responsible environment where we have control to get our work done when and where is best for us.

Vanessa

Lead Web Application Developer

What's the biggest problem your team is solving?

On the Community team, we work with school leaders and teachers to create innovative applications of Newsela article content to support our mission to "unlock the written word for everyone". Our goal is to engage and empower educators with tools to enhance their students' learning.

JJ

Educator Specialist

How has your career grown since starting at the company?

I've grown leaps and bounds at Newsela! I initially started out as an enterprise sales development representative and went through a mentorship program to transition to the account management team! I cannot measure the amount of growth I've experienced the past two years.

Emma

Account Manager

What is your vision for the company?

I work with a team of kind, smart people, who are energizing on a daily basis. It is important to put your values to work during the interview process—create accountability for culture when new people join, and don't forget about it as they grow.

Kieran

Chief Technology Officer

What’s the vibe like in the office?

The Newsela office is a collaborative workspace. The office is designed to reflect the clients we serve. We love to keep our mission of "Unlocking the Written Word for Everyone" top of mind.

Ariel

Sales Development Representative

What are Newsela Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Newsela offers the opportunity to join various affinity groups operated by members of each community to help facilitate an inclusive and diverse workplace where all people are valued.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free daily breakfast. Employees can select from our cereal bar, yogurts, oatmeal, fruit, granola bars and unlimited cold brew on tap!
Game Room
Our teams love to take time to challenge each other to a game of ping pong or pool throughout the day, and maybe even a ping pong tournament every now and then.
Stocked Kitchen
Newsela has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored seltzer you can handle. You might even be able to catch a Top Chef competition every now and then.
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer an annual stipend to encourage all employees to keep learning!
Time allotted for learning
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