Director of Acquisition

| Greater NYC Area

DESCRIPTION

The Farmer’s Dog is the leading tech-enabled pet health brand on a mission to disrupt the $90b global pet food industry. The company is VC backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

In an industry with little regulation, constant recalls, and rampant misleading advertising, The Farmer’s Dog brings a fresh perspective that all dog lovers have been waiting for. Utilizing its proprietary technology, The Farmer’s Dog’s first service reimagines pet food by making healthy, fresh food incredibly easy to feed. Vet-developed subscriptions are personalized to each customer, while fresh, human-grade food is pre-portioned for each dog and home-delivered within days of cooking. The service has delivered millions of meals and is quickly revolutionizing the broken pet food industry.

The company was launched after Brett’s battle to cure his dog’s stomach issues illustrated how processed and unhealthy even “organic” and “natural” pet food truly was. After testing every pet food on the market without success, Brett resorted to a fresh, home-cooked diet at his vet’s recommendation. The results were staggering — Jada was cured. Once he realized how powerful and healthy fresh food can be, he teamed up with Jonathan to develop a fresh alternative to pet food and create the product they wished existed for their own dogs (and dogs everywhere).

Join The Farmer’s Dog team on its mission to bring peace of mind to customers, health to their companions, and fundamentally change the way people think about caring for their pets.

Only “dream job” applicants, please. #mustlovedogs

THE ROLE

The Farmer's Dog is hiring a proven, data-driven marketer to oversee all acquisition efforts. We are growing quickly and are looking for someone to drive the growth strategy across all channels while focusing on maintaining a healthy CAC .

Our team is lean and results-driven, providing the perfect opportunity to build out and manage a group dedicated to growing an industry-changing business.  You should thrive in a fast-paced environment, enjoy getting your hands dirty occasionally, but focus your energy on running a world-class growth engine within a fast-paced organization.

KEY RESPONSIBILITIES

  • Manage all facets of acquiring new customers across both paid and organic channels
  • Work with the CEO to forecast and budget based on our growth goals
  • Responsibility for setting and executing against growth KPIs
  • Manage third party vendors and measure ROI vs in-house alternatives
  • Drive new initiatives and explore untapped channels, all while maintaining a focus on growth and efficiency metrics
  • Build on our referral marketing to empower our customers to share The Farmer's Dog
  • Interface with product and retention to pass off customers into the onboarding and retention funnels to mitigate churn
  • Work closely with Operations and Finance to properly forecast growth metrics for demand and financial planning
  • Continue to redefine how we speak about The Farmer's Dog and empower our customers to be our most passionate advocates

REQUIREMENTS

  • 5+ years of experience acquiring customers for digitally native brands
  • An exceptional understanding of digital marketing and e-commerce as well as retail exposure
  • A proven record of scaling marketing efforts to multi-million dollar budgets with extreme efficiency
  • Experience building out and managing a marketing function within a fast-growing, tech company
  • Ability to take a data-driven approach to test and capitalize on new marketing channels
  • Occasionally getting your hands dirty as we grow (even if it means cleaning up after the dogs)
  • A mission-driven mindset and a passion for fixing a broken industry for pets across the world
  • You must: play nicely with others (humans and dogs). Prefer dogs to other species. 

BENEFITS

Health, dental, avocado toast, puppies

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Location

The Farmer's Dog is located in the heart of Williamsburg within walking distance from the L, G, J, M, and Z trains.

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Health, dental, avocado toast, puppies.

Beat that, Google.

Health Insurance & Wellness Benefits
Dental Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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