Digital Marketing Manager

| Greater NYC Area

The Role

The Digital Marketing Manager will hold three key areas of responsibility: owning Newsela’s digital experience strategy and optimization; driving paid media strategy and execution; and establishing digital marketing best practices across the company. With the majority of your efforts focused on the first, you will serve as point person for developing and executing on a digital strategy to ensure awareness, consideration, thought leadership, and demand generation objectives are met. You will spearhead the re-launch of our global website, managing internal and external stakeholders, conducting competitive site analysis, and ultimately optimizing performance of the site post-launch. You will also run point on working cross-functionally and with external agencies to ensure brand consistency across all digital properties.

Why You’ll Love This Role 

This is an opportunity to make a tangible business impact at a rapidly growing company that is helping shape the future of education. You’ll be working alongside some of the most passionate, inspired, world-class marketers and business professionals you’ll encounter in your career. In this role you will be helping to define the next phase of Newsela’s brand in the market, and will get to spearhead the digital manifestation of that strategy. Your work will directly contribute to growing Newsela’s impact on the K-12 market, and helping make reading more accessible and engaging for all readers.

Why We’ll Love You

You have a successful track record of launching dynamic, world-class websites targeting multiple audiences (preferably B2B), and may even have launched websites with eCommerce functionality. Your experience working with content management systems and tracking tools has enabled you to build a data-driven process for optimizing website performance (you’re a whiz with SEO and demand gen metrics, and can deftly align them to overall business goals). You are an expert in planning and executing digital media campaigns across SEM, paid social, display advertising, retargeting campaigns, etc. You are also able to seamlessly translate business requirements into technical execution, and know which levers to pull to get the job done. You do all of this, while actively seeking input from other teams to ensure collaboration and alignment at every step in the process.

About Newsela

Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments and insights to supercharge engagement and learning in every subject. Students and teachers use Newsela to find digital content from 100+ of the best sources—from National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools and analytics to take them where they want to go. Newsela has become an essential solution for schools and districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • ReactLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • SanicFrameworks
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail
    • MarketoLead Gen

Location

Situated in the New York Times building, our location boasts not only convenience for commuters, but also plenty of food and shopping options nearby.

An Insider's view of Newsela

What’s the vibe like in the office?

Amazing. Newsela is a trusting and responsible environment where we have control to get our work done when and where is best for us.

Vanessa

Lead Web Application Developer

What's the biggest problem your team is solving?

On the Community team, we work with school leaders and teachers to create innovative applications of Newsela article content to support our mission to "unlock the written word for everyone". Our goal is to engage and empower educators with tools to enhance their students' learning.

JJ

Educator Specialist

How has your career grown since starting at the company?

I've grown leaps and bounds at Newsela! I initially started out as an enterprise sales development representative and went through a mentorship program to transition to the account management team! I cannot measure the amount of growth I've experienced the past two years.

Emma

Account Manager

What is your vision for the company?

I work with a team of kind, smart people, who are energizing on a daily basis. It is important to put your values to work during the interview process—create accountability for culture when new people join, and don't forget about it as they grow.

Kieran

Chief Technology Officer

What’s the vibe like in the office?

The Newsela office is a collaborative workspace. The office is designed to reflect the clients we serve. We love to keep our mission of "Unlocking the Written Word for Everyone" top of mind.

Ariel

Sales Development Representative

What are Newsela Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Newsela offers the opportunity to join various affinity groups operated by members of each community to help facilitate an inclusive and diverse workplace where all people are valued.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free daily breakfast. Employees can select from our cereal bar, yogurts, oatmeal, fruit, granola bars and unlimited cold brew on tap!
Game Room
Our teams love to take time to challenge each other to a game of ping pong or pool throughout the day, and maybe even a ping pong tournament every now and then.
Stocked Kitchen
Newsela has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored seltzer you can handle. You might even be able to catch a Top Chef competition every now and then.
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer an annual stipend to encourage all employees to keep learning!
Time allotted for learning
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