CRM & Email Marketing Associate

| Greater NYC Area
WHO WE ARE

The Farmer’s Dog exists to simplify giving every dog their best life. First up? Completely reimagining what pet food is, how it’s made, and how it’s delivered. We recently raised our Series B and are backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

Our company was launched after our Co-founder, Brett’s, battle to cure the stomach issues of his Rottweiler, Jada. He quickly realized just how broken the commercial pet food industry was - even the “organic” and “natural” varieties proved to be heavily processed - and it was only when his vet recommended a fresh, home-cooked diet that Jada began to improve and was eventually cured. Through a combination of proprietary technology, and a lot of heart, our direct-to-consumer service was born.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Only “dream job” applicants, please. #mustlovedogs

WHAT'S THE ROLE?

The Farmer’s Dog is looking for an innovate and analytical CRM & Email Marketing Associate. Your job will be to develop and optimize an efficient and impactful lifecycle communication ecosystem that spans multiple channels and marketing end-points.

You’ll be joining the Growth Marketing Team, which partners with departments across the business to meaningfully grow The Farmer’s Dog’s active customer base. As such, your projects will be diverse in both execution (channel, creative, etc.) and goals (order rate, churn prevention, reengagement, retention, etc.). So, if you have a knack for driving results through data-lead executions and a profound appreciation for the impact of design/copy, this role is for you!

KEY RESPONSIBILITIES
  • Optimize the user experience from the moment they leave our website for the first time.
  • Test, iterate, and optimize all automated marketing communications across The Farmer’s Dog’s lifecycle (email, SMS, direct mail, etc.).
  • Build new campaign workflows for triggered campaigns - including targeting, channel & timing selection, if/then scenarios, and automated tasks.
  • Craft and execute a comprehensive ad-hoc email calendar that leverages content, offers, and personalization to grow The Farmer’s Dog’s customer base.
  • Work closely across the business to craft high-impact, meaningful creative executions that meaningfully improve users’ experiences.
  • Partner with our Tech, CX, Brand, and Operations teams to improve the utility and impact of our customer communications (order delivery, etc.).
  • Explore channels outside of email to deliver the best possible experience to our customers and leads.

QUALIFICATIONS

  • 1-2 years of experience in email marketing.
  • Marketing automation experience (huge bonus points for experience with Simon Data).
  • Demonstrated experience working with data to drive campaign ideation and performance.
  • Strong knowledge of CAN-SPAM, GDPR, and opt-in and opt-out practices.
  • Proven experience with campaign development, from briefs through working with creative teams to launch.
  • Basic to intermediate working knowledge of HTML for emails and best practices with subject lines, call-to-action, template, and content. Bonus points for working knowledge of python-based personalization tags (Django, Jinja, Liquid, etc.)
  • Working knowledge of SQL (or willingness/interest to learn quickly)

PERKS & BENEFITS

  • DOGS EVERYWHERE!
  • Brand new dog-friendly office in Greenwich Village
  • Discount on TFD food for your pup!
  • Comprehensive Healthcare, Dental and Vision
  • Unlimited vacation & sick days
  • Flexible work-from-home policy
  • Team outings, coffee always brewed fresh, and a strong snack game


Read Full Job Description

Location

The Farmer's Dog is located in the heart of Williamsburg within walking distance from the L, G, J, M, and Z trains.

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Health, dental, avocado toast, puppies.

Beat that, Google.

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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