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Brand & Graphic Design Manager

| Greater NYC Area

The Role

The Brand and Graphic Design Manager is a newly created role that will be charged with bring the brand keeper.  You’ll be utilizing your outstanding creative skills, brand management experience and technical expertise on a daily basis.  You will be tasked with refreshing and managing the brand globally and also help the marketing team accelerate customer acquisition to put AB Tasty on the map globally. This role requires someone who is obsessed with crisp design, has technical expertise (HTML/CSS/JS knowledge), and the enthusiasm to take the AB Tasty brand to the next level.   

The Team

We are a newly formed team and are laser focused on building brand awareness to the US market.  This is just the beginning of great things for the team! We have a wide mix of past experience, leveraging our differences to grow as a team.  The marketing team partners closely with others, especially with sales.  As we add new members our momentum continues to drive additional success and positive impact for AB Tasty.

Skill Set

  • Align with AB Tasty core values: customer satisfaction, reactivity, team spirit, enthusiasm, kindness
  • Graphic design expert with experience in building and managing brands
  • Experience in building brand guidelines and rolling them out within an organization
  • Experience using the full Adobe Creative Suite - Photoshop, InDesign, Illustrator (required), Premiere and After Effects
  • Strong technical skill: HTML/CSS/JS knowledge, front end developer expertise, and content management system familiarity
  • Ability to judge if a message or content piece is on brand and make necessary edits
  • Video editing would be preferred
  • Experience in building landing pages and micro-sites to capture traffic and leads in digital marketing programs
  • Excellent understanding of the overall digital marketing ecosystem: search engine marketing and optimization, display and retargeting, analytics, SEO tools and best practices across these channels
  • Excellent copywriting skills and building on-brand campaigns
  • Knowledge of Pardot or similar email automation systems
  • Ability to manage and control best practices regarding a brand
  • Exceptional and effective oral and written communication skills
  • Excellent presentation and communication skills and presence
  • Comfortable with working in a fast-paced and dynamic environment
  • Ability to legally work in the US (sponsorship not available)

What you'll do

  • Own the AB Tasty brand for the company globally
  • Build and coordinate the construction of the brand guidelines aligned with AB Tasty’s value proposition
  • Refresh branding and continue to improve AB Tasty’s brand appeal globally
  • Ensure the brand elevates the awareness of AB Tasty
  • Build the brand framework and refresh sales support materials: look & feel, icons, website, emails, PowerPoints, case studies, newsletters
  • Be the brand keeper within the organization
  • Partner and communicate effectively with the marketing teams globally to ensure an organized brand roll out on all our digital properties
  • Support digital marketing campaigns and programs in the Americas to support sales to reach revenue goals
  • Be a daily business partner for the America’s marketing team
  • Build appealing landing pages and micro sites to significantly improve conversion rates
  • Partner with content marketing to build compelling content to drive leads and awareness
  • Support the look and feel of the website while supporting strategies to increase traffic and improve lead conversions

What we offer

  • A driven, kind, and humble team that will welcome your input and support your growth
  • Opportunities to collaborate with AB Tasty teammates globally
  • Monthly local team events
  • Generous time off and holidays to recharge with loved ones
  • Medical, Dental, & Vision insurance, beginning day one
  • 401(k) + company matching
  • 100% commuter reimbursement
  • Competitive salary + bonus 

 

AB Tasty (www.abtasty.com) helps build the internet of the future by allowing brands to address their users in a personalized way. Images, messages, page structure...everything can be adapted to meet the needs, wishes, and emotions of website visitors or app users.  AB Tasty isn't about helping brands to push a hard sell. We're about helping them sell better, by creating more positive consumer and user experiences across digital properties.

We must be on to something, since we're proud to say we have:

  • 700+ customers, including Sephora, Land Rover, Cartier, and Ashley HomeStore
  • 200+ employees in 6 countries on 3 continents (Americas, Europe, Asia)
  • Raised $24 million to grow globally
  • Bonus: we're nice, too, we promise!

2 prerequisites if you want to join the AB Tasty team:

  • Be a genuinely kind person! (we take this one seriously, it's half the battle in the recruitment process)
  • Have a passion, whatever it may be :)

 

AB Tasty is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • D3JSLibraries
    • jQueryLibraries
    • RamdaLibraries
    • AngularJSFrameworks
    • ReactJSFrameworks
    • Google AnalyticsAnalytics
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM

Location

Our office is located in Soho, a trendy area with boutique shops, restaurants, and bars. Conveniently located with major train stops on our block.

An Insider's view of AB Tasty

What are some social events your company does?

AB Tasty has some great social events so that everyone can get to know one another. We work hard but also like to party and have fun! Different events occur throughout the year like our annual company-wide seminar in Europe, elaborate holiday parties, and monthly "aperos" where we go out for drinks and have a good time!

Will

Account Executive

What does your typical day look like?

The great thing about being a Customer Success Manager is that your day never looks the same. Most of my day is client-oriented: it's all about being attentive and reactive to your platform users. I also work on the strategy side, so I help clients with their conversion rate optimization roadmap and assist with analyzing test data.

Peenaz

Customer Success Manager

How does the company support your career growth?

I joined 4 years ago, and in that time, I've had 3 different roles on 2 different continents. I've experienced this growth not because of my seniority, but because AB Tasty cares about its employees' career paths. From day 1, everyone is encouraged to envision how and where they want to grow within the company, and then they help us get there.

Angélique

Marketing Director US

How do your team's ideas influence the company's direction?

All our big decisions are driven by the whole team. At AB Tasty, we are encouraged to share our feedback with management or other employees regarding a project, a product evolution, hiring new employees, or for all the day-to-day decisions we make. Communication is key in order to keep our values and involve everyone in the company.

Matthieu

Head of Technical Experts US

What's something quirky about your company?

We’re given virtual tokens every day to gift to coworkers. They’re redeemable for a variety of gifts, ranging from an office plant, a happy hour for your team, a charity donation, or an international trip!

Julia

PR & Events Manager

What are AB Tasty Perks + Benefits

AB Tasty Benefits Overview

Along with annual trips to Europe, AB Tasty offers generous PTO, health, vision, and dental insurance, 100% commuter reimbursement, 401(k) matching, company equity, happy hours, tons of snacks, and an overall fun and casual work environment.

Culture
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
AB Tasty covers 100% of commuting costs for its employees
Company Outings
Game Room
You can often find employees playing Fifa when they need a break.
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
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