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Acquisition Lead - Search (SEM & SEO)

| Greater NYC Area

The Farmer’s Dog is the leading tech-enabled pet health brand on a mission to disrupt the $90b global pet food industry. The company is VC backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

In an industry with little regulation, constant recalls, and rampant misleading advertising, The Farmer’s Dog brings a fresh perspective that all dog lovers have been waiting for. Utilizing its proprietary technology, The Farmer’s Dog’s first service reimagines pet food by making healthy, fresh food incredibly easy to feed. Vet-developed subscriptions are personalized to each customer, while fresh, human-grade food is pre-portioned for each dog and home-delivered within days of cooking. The service has delivered millions of meals and is quickly revolutionizing the broken pet food industry.

The company was launched after Brett’s battle to cure his dog’s stomach issues illustrated how processed and unhealthy even “organic” and “natural” pet food truly was. After testing every pet food on the market without success, Brett resorted to a fresh, home-cooked diet at his vet’s recommendation. The results were staggering — Jada was cured. Once he realized how powerful and healthy fresh food can be, he teamed up with Jonathan to develop a fresh alternative to pet food and create the product they wished existed for their own dogs (and dogs everywhere).

Join The Farmer’s Dog team on its mission to bring peace of mind to customers, health to their companions, and fundamentally change the way people think about caring for their pets.

Only “dream job” applicants, please. #mustlovedogs

The Role:

We’re looking for an innovative Acquisition Lead to run both our paid and organic search efforts. You’ll be tasked with evolving a crucial facet of the marketing mix at an incredibly exciting brand that’s changing the way people feed their pets.

In this role, you’ll work closely with teams across the business to implement a world-class search marketing program that fuels customer growth while clearly cementing The Farmer’s Dog as an authoritative resource for pet health & wellness information.

We’re looking for someone with hands-on experience with direct-response search tools as well as a deep understanding of SEO who can advise our content, brand, and engineering teams on the implementation of a comprehensive organic search strategy.

You Will:

  • Be The Farmer’s Dog’s subject matter expert on all things search.
  • Lead the development and optimization of all search programs.
  • Have the vision and ability to implement a world-class SEO framework that encompasses technical, content, and product optimization facets.
  • Work to exponentially scale all of our paid search activities while maintaining (or improving!) performance based on internal targets.
  • Manage our relationship with any and all relevant third-party search partners.
  • Provide relevant insight and analysis of search-related metrics and trends.

Requirements

  • Want to work for a brand that’s working to make a positive impact on the world.
  • Have a few years of experience in search, either in-house or at an agency (bonus points for experience with start ups or subscription models).
  • Have a deep, meaningful understanding of on-page and technical SEO ranking principles.
  • Love using data and performance marketing techniques to solve problems and drive efficiency at scale.
  • Have a knack for developing or recognizing good content and copy.
  • Are an expert in all things search reporting (Adwords, Google Analytics, Search Console, SEMRush, Screaming Frog, etc.)
  • Get bonus points for any SQL, HTML, or other relevant technical skills.
  • Love dogs.

Benefits

Health, dental, avocado toast, puppies.

Beat that, Google!

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Location

The Farmer's Dog is located in the heart of Williamsburg within walking distance from the L, G, J, M, and Z trains.

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Health, dental, avocado toast, puppies.

Beat that, Google.

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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