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Director of Acquisition

| Greater NYC Area
WHO WE ARE

The Farmer’s Dog exists to simplify giving every dog their best life. First up? Completely reimagining what pet food is, how it’s made, and how it’s delivered. We recently raised our Series B and are backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

Our company was launched after our Co-founder, Brett’s, battle to cure the stomach issues of his Rottweiler, Jada. He quickly realized just how broken the commercial pet food industry was - even the “organic” and “natural” varieties proved to be heavily processed - and it was only when his vet recommended a fresh, home-cooked diet that Jada began to improve and was eventually cured. Through a combination of proprietary technology, and a lot of heart, our direct-to-consumer service was born.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Only “dream job” applicants, please. #mustlovedogs

WHAT'S THE ROLE?

The Farmer's Dog is hiring a proven, data-driven marketer to oversee all acquisition efforts. We are growing quickly and are looking for someone to drive the growth strategy across all channels while focusing on maintaining a healthy CAC .
 
Our team is lean and results-driven, providing the perfect opportunity to build out and manage a group dedicated to growing an industry-changing business. You should thrive in a fast-paced environment, enjoy getting your hands dirty occasionally, but focus your energy on running a world-class growth engine within a fast-paced organization.

KEY RESPONSIBILITIES

  • Manage all facets of acquiring new customers across both paid and organic channels
  • Work with the CEO to forecast and budget based on our growth goals
  • Responsibility for setting and executing against growth KPIs
  • Manage third party vendors and measure ROI vs in-house alternatives
  • Drive new initiatives and explore untapped channels, all while maintaining a focus on growth and efficiency metrics
  • Build on our referral marketing to empower our customers to share The Farmer's Dog
  • Interface with product and retention to pass off customers into the onboarding and retention funnels to mitigate churn
  • Work closely with Operations and Finance to properly forecast growth metrics for demand and financial planning
  • Continue to redefine how we speak about The Farmer's Dog and empower our customers to be our most passionate advocates
QUALIFICATIONS
  • 5+ years of experience acquiring customers for digitally native brands
  • An exceptional understanding of digital marketing and e-commerce as well as retail exposure
  • A proven record of scaling marketing efforts to multi-million dollar budgets with extreme efficiency
  • Experience building out and managing a marketing function within a fast-growing, tech company
  • Ability to take a data-driven approach to test and capitalize on new marketing channels
  • Occasionally getting your hands dirty as we grow (even if it means cleaning up after the dogs)
  • A mission-driven mindset and a passion for fixing a broken industry for pets across the world
  • You must: play nicely with others (humans and dogs). Prefer dogs to other species. 

PERKS & BENEFITS

  • DOGS EVERYWHERE!
  • Brand new dog-friendly office in Greenwich Village
  • Discount on TFD food for your pup!
  • Comprehensive Healthcare, Dental and Vision
  • Unlimited vacation & sick days
  • Flexible work-from-home policy
  • Team outings, coffee always brewed fresh, and a strong snack game
Read Full Job Description

Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Brand new dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong snack game (avocado toast always)

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Friends outside of work
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Team owned deliverables
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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