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Brand Designer

| Greater NYC Area

DESCRIPTION

The Farmer’s Dog is a leading tech-enabled pet health brand, on a mission to disrupt the $75B global pet food industry. The company is VC-backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

In an industry with little regulation, constant recalls, and rampant misleading advertising, The Farmer’s Dog brings a fresh perspective grounded in quality, transparency, and personalization. Through a combination of proprietary technology and a lot of heart, we’re completely reimagining what pet food is and how it’s made and delivered. Our recipes are designed in partnership with vets, freshly-cooked to USDA standards using human-grade ingredients, and sent to customers through customized subscription meal plans. Since cooking and delivering their first batch of food from a cramped Brooklyn kitchen in 2014, The Farmer’s Dog has fed millions of fresh, healthy meals to dogs nationwide.

The company was launched after Brett’s battle to cure the stomach issues of his Rottweiler, Jada. He quickly realized just how broken the commercial pet food industry was - even the “organic” and “natural” varieties proved to be heavily processed - and it was only when his vet recommended a fresh, home-cooked diet that Jada began to improve and was eventually cured. Having witnessed first-hand the power of fresh food, he teamed up with Jonathan to rethink the industry from the ground-up and create the product they wished had existed for their own dogs (and dogs everywhere).

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Only “dream job” applicants, please. #mustlovedogs

THE ROLE

Everything is brand. From big, public campaigns to seemingly mundane day-to-day communications and interactions, everything a company makes, says, and does ultimately adds up to its brand -- and design plays an integral role in making it cohesive, distinctive, and memorable. We’re looking for our first-ever designer to lead the brand's visual expression across all touchpoints. Though certain foundational elements of The Farmer's Dog brand have already been defined, our Brand Designer will play a key role in continuing to evolve and expand the ways in which The Farmer's Dog comes to life internally and externally. 

KEY RESPONSIBILITIES

  • Refine and codify The Farmer's Dog's overall brand design strategy and channel/touchpoint-specific design principles 
  • Lead the ideation and creation of all visual expressions of the brand, including organic and paid social media assets (static and short-form video), e-mail, print, OOH (including digital), editorial content, experiential activations, internal communications, and anything else that we might dream up!
  • Contribute design thinking and execution to brand extensions and new product launches (including brand identity, packaging, and communications) 
  • Select and manage freelance and agency talent as needed
  • Partner across functions (operations, engineering, customer experience, executive team) to understand and address design needs throughout the organization
  • Proactively seek out and bring to the table new ideas, formats, and bits of inspiration that could inform our design and strategy
  • Help instill a culture of brand-led design and creativity throughout the organization

REQUIREMENTS

  • Extreme attention to detail without losing sight of the big picture of the brand
  • Committed to a bold POV, but also receptive to input from anywhere
  • Balance creative vision and proactive ideation with roll-up-your-sleeves execution (you will be a design team of one to start!)
  • Curiosity and appreciation for all types of design and forms of creative expression, while still maintaining brand consistency and cohesiveness
  • Passionate about understanding our current and prospective customers and figuring out how best to appeal to, and persuade, them
  • Comfortable using -- and proactively asking for -- data to inform creative decisions
  • Organized and masterfully manage your own time, knowing what to prioritize and when to delegate
  • On top the latest cultural trends, styles, and memes, but never succumb to passing fads
  • Always looking to improve your own design skills and philosophy, and tangibly applying them to our brand 
  • Strategically minded but driven by intuition
  • Since you'll be thinking about, and designing around, them all the time, love of dogs (and dog people) is a must!

BENEFITS

Health, dental, avocado toast, puppies

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Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Brand new dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong snack game (avocado toast always)

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Friends outside of work
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Team owned deliverables
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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