Senior Strategy Analyst

| Greater NYC Area

Senior Strategy Analyst

Strategy and Operations | New York, NY
GroundTruth is the leading global location platform that leverages data and insights to drive business performance. Using its proprietary Blueprints technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies make smarter marketing decisions, increase sales, and grow their businesses. Since its foundation in 2009, GroundTruth has launched several innovative products and won numerous awards, including Inc. 5000's Fast Growing Private Companies and Deloitte's Fast 500 Technology companies. Today, we're proud to employ over 400 employees across three continents, and serve millions of marketers across 21 countries. Learn more: www.groundtruth.com

This role will be responsible for driving analysis from our mobile-location platform including overall business visitation patterns, and client-specific strengths and opportunities. The Analyst will leverage these findings to develop consumer insights from real-world behaviors and act as the go-to expert for these learnings.

The ideal candidate should have both strong analytical and written presentation skills. In addition to data analysis, they will be working closely with strategy manager to detect and apply key foot traffic learnings for their verticals.

You will:

  • Build and maintain dashboards and reports that enable the Executive Leadership, Sales, Product, and Marketing teams to drive business performance
  • Proactively analyze metrics to answer key questions with an eye for what drives business performance, investigating and communicating areas of change or improvement
  • Leverage data and tools available to deliver core KPIs, reporting and performance forecasts
  • Support team in assessing performance of various operational initiatives
  • Develop and maintain reporting for campaign performance, delivery, profit margin, etc.
  • Collaborate with Campaign Managers to understand campaign delivery/performance and relationship to inventory used
  • Become a trusted partner to Sales, Account Management, Finance, Marketing and other cross-functional business units to drive business value

You are:

  • Personable, solutions-oriented, creative thinker, and trailblazer
  • Comfortable working in a fast-paced, fun, and entrepreneurial environment
  • Detail-oriented and extremely well-organized

You have:

  • Ability perform complex analysis and present it to internal and external stakeholders in a digestible and actionable way
  • Can tell a story through data-driven insights and develop key takeaways
  • 2-3 years' experience preferably in consulting, marketing, or business/strategy analyst role
  • Extremely proficient in Excel and PowerPoint
  • Excellent written and spoken communication skills
  • Strong interpersonal skills
  • Proficiency or willingness to learn SQL/R/Python is preferred
  • Experience working with databases is preferred
  • Experience presenting to clients is preferred
  • Knowledge of advertising industry, mobile ecosystem, big data, and/or database marketing is preferred

 

We operate in a fast paced, dynamic environment where everyone on the team is committed to the success and growth of GroundTruth. Our culture is highly entrepreneurial and our success comes from our employees who voice their opinions and ideas to facilitate growth to our bottom line. We reward hard work, support career development, offer comprehensive benefits, and foster a fun and friendly work environment.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SwiftLanguages
    • HTMLLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • Apache PigFrameworks
    • Apache KafkaFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement

Location

GroundTruth is located in One World Trade Center. Our office includes 360-degree views of NYC and easy access to all major transit lines.

What are GroundTruth Perks + Benefits

GroundTruth Benefits Overview

We operate in a fast paced, dynamic environment where everyone on the team is committed to the success and growth of GroundTruth. Our culture is highly entrepreneurial and our success comes from our employees who voice their opinions and ideas to facilitate growth to our bottom line. We reward hard work, support career development, offer comprehensive benefits, and foster a fun and friendly work environment.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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