Oh Snap!
This job is no longer active - but you can still view the details below.

Manager, Consumer Insights

| Greater NYC Area

THE ROLE:

Peloton is looking for a passionate and talented Manager of Consumer Insights to support our growing brand strategy and consumer insights function. This person will help translate data-driven insights into more effective marketing and will collaborate with the brand team to develop clear and strategic agency briefs. This person will manage creative testing across channels (online and offline, including TV) for a specific Peloton product. As Peloton enters new international markets, he or she will help understand the local consumer to ensure Peloton is set up for success in those regions. Reporting to the Global Director of Brand Strategy & Consumer Insights, this candidate will be responsible for identifying actionable consumer insights to inform and improve Peloton’s marketing.

RESPONSIBILITIES:

  • Lead qualitative and quantitative creative research for large marketing campaigns and help optimize creative accordingly
  • Develop questionnaires, sample and data analysis plans, screeners, discussions guides, and reporting
  • Synthesize research findings into actionable insights for the marketing team
  • Own “View of the Consumer” for a specific Peloton product
  • Partner with the brand lead to help drive effectiveness of our biggest marketing efforts
  • Collaborate with the Director of Brand Strategy & Consumer Insights on certain strategic projects (e.g., consumer segmentation, consumer lifecycle research, and go-to-market/ messaging research)
  • Leverage a mix of vendors and primary research to always keep pulse on consumer desires

QUALIFICATIONS:

  • 3-5 years of relevant work experience (hands-on quantitative research experience is required)
  • Analytical mindset with an understanding of the marketing landscape
  • Must be an independent, strategic, and creative thinker who is a strong team player (no job is too small or too large) and willing to take on additional responsibilities as necessary
  • Ability to work in fast-paced ever-changing environment
  • Exceptional interpersonal and communication skills
  • Self-motivation and the ability to juggle an array of tasks
  • Skilled in Excel and PowerPoint

ABOUT PELOTON

Founded in 2012, Peloton is an innovative tech company that brings members the best workouts possible, all from the convenience of their own homes via the Bike, Tread and iOS App platforms. Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

Peloton believes in taking risks and challenging the status quo by continuously innovating and improving. We put our users, members, and customers first and we obsess over every touch point of the member experience – be it the studio, product or showroom. We like to hire the best and encourage all our associates to be Peloton’s brand ambassadors. Most importantly, we know that together we go far.

Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Culture
Eat lunch together
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within
More Jobs at Peloton106 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Data + Analytics
new
New York
Design + UX
new
New York
Developer
new
New York
Marketing
new
New York
Project Mgmt
new
New York
Product
new
New York
Data + Analytics
new
New York
Project Mgmt
new
New York
Developer
new
New York
Operations
new
New York
Developer
new
New York
Developer
new
New York
Operations
new
New York
Developer
new
New York
Data + Analytics
new
New York
Developer
new
New York
Design + UX
new
New York
Developer
new
New York
Operations
new
New York
Operations
new
New York
Developer
new
New York
Developer
new
New York
Finance
new
New York
Internships
new
New York
Developer
new
New York
Developer
new
New York
Operations
new
New York
Marketing
new
New York
Finance
new
New York
Operations
new
New York
Data + Analytics
new
New York
Operations
new
New York
Project Mgmt
new
New York
Data + Analytics
new
New York
Operations
new
New York
Operations
new
New York
Operations
new
New York
Data + Analytics
new
New York
Operations
new
New York
Data + Analytics
new
New York
Developer
new
New York
Design + UX
new
New York
Operations
new
New York
Operations
new
New York
Finance
new
New York
Operations
new
New York
Content
new
New York
Product
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
HR
new
New York
Project Mgmt
new
New York
Developer
new
New York
Operations
new
New York
Design + UX
new
New York
Product
new
New York
Developer
new
New York
Developer
new
New York
Design + UX
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Design + UX
new
New York
Design + UX
new
New York
Design + UX
new
New York
Operations
new
New York
Design + UX
new
New York
Developer
new
New York
Data + Analytics
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York