Analytics Services Director, Patient and HCP Insights

| Greater NYC Area

The Director, Patient and HCP Insights will join a newly formed practice area within Client Analytics Services team. As a thought leader s/he will bring to life deeper insights to help pharma brands understand their patient’s journey and audiences better and drive sophisticated patient and physician profiling, segmentation, targeting and patient pathway analyses. Leveraging Crossix Big Data capabilities s/he will be on the forefront of market research using actual data driven consumer behavior and consumer marketing solutions to supplement or replace survey research.This is a very exciting opportunity to join a fast growing, dynamic company that is at the forefront of transforming bio-pharmaceutical marketing through enhanced analytics. 

What You'll Do

  • Leverage past expertise and knowledge of research techniques to educate both clients and internal teams on future research best practices using Crossix technology platforms and actual consumer behavior data
  • Be the innovative thought leader and strategically integrate research driven segmentation concepts for profiling patients, patient journey and related HCP behavioral segmentation
  • Advocate to clients the use of Crossix data driven consumer behavior and consumer marketing solutions to replace or supplement quantitative research techniques
  • Demonstrate strong familiarity, interest and natural curiosity in consumer marketing and consumer behavior to become subject matter expert and counsel to clients and establish credibility of new Insights Practice
  • Work closely with clients to understand key business questions and lead client teams and internal cross-functional staff to define scope of projects. Manage timelines and lead client engagements from initial discussion through delivery of work
  • Expert in synthesizing insights from data and developing client recommendations in close partnership with the Client Services account leads
  • Lead a team of direct reports, including responsibility for training, professional development, coaching and accountability for the team’s performance

  • What You've Done

    • 7-10 years of consulting, marketing research, or marketing strategy experience
    • Strong communication and consultative skills with a keen sense to understand client needs and organizational dynamics
    • Understands the challenges associated with cross channel media marketing for improved ROI and best in class consumer behavior segmentation such as deeper patient and provider insights to help pharma brands understand their patient’s journey and audiences better
    • Expert in cohort analyses within CPG, OTC and/or Healthcare combined with high comfort level working with data to draw critical insights and integrating past knowledge and experiences in consumer segmentation using quantitative research
    • Ability to think out of the box to innovate on future offerings and solutions built on actual social and behavioral data
    • Familiarity with statistical analysis and key statistical principles required. Advanced analytics experience is a plus
    • Proven track record of project management and developing high quality deliverables
    • 4-year college degree required. MBA or Master’s degree in relevant disciplines preferred
    • Experience in healthcare and patient behavior a plus, but not a must

    About the Team – Crossix delivers hard-to-come-by insights that enable healthcare marketers to plan, measure, and optimize their marketing campaigns with confidence. Using our own proprietary technology and network of health and non-health data, our analyses pinpoint the tactics, programs, and channels that improve performance and boost sales, enabling better healthcare communications. And we do it all while protecting consumer privacy.

    Leadership – With decades of combined experience and an unrivaled track record of healthcare innovation, our leadership team sets the standard for us. Their knowledge and expertise continually challenge us and the industry – through their work, their speaking engagements at conferences and their thought leadership published in the top industry publications. 

    Culture – We know that our employees set us apart. Along with competitive salaries and benefits, we invest in creating compelling opportunities for professional development and career growth. We also believe that diversity is essential to building an environment where everyone can feel they belong. We’re continuously building an inclusive company where everyone feels welcome and heard. Come join our rapidly growing team!

    We are an equal opportunity employer and welcome all qualified applicants regardless of race, color, religion, sex, gender identity, sexual orientation, marital status, ancestry, national origin, age, disability, genetic information, or veteran status.

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    Location

    1375 Broadway, New York, NY 10018
    1375 Broadway, New York, NY 10018

    Insider's spotlight

    What are some social events your company does?

    Crossix encourages team and company-wide events, so we have activities like happy hours, Escape the Room outings, pizza making as well as field day and community service events.

    Sean Bell

    Analytics Services Supervisor

    What's the biggest problem your team is solving?

    My team is starting to do a lot more work in retail pharmacy, so we need to think about how the goals of retail pharmacy clients differ from pharma clients and how to tailor analyses to provide insights that meet these goals

    Kate

    Analytics Services Manager

    How does the company support your career growth?

    From your immediate manager and up, there’s a culture of support that manifests in regular check-ins, growth plans geared towards giving you the kinds of work you’re interested in, and plenty of feedback in both directions.

    Hart

    Lead Analytics Services Associate

    How do you empower your team to be more creative?

    Innovation is in our company DNA and everyone on the team is always encouraged to bring new and unique ideas to the table. Our Culture Club also organizes creative initiatives that make our working environment more collaborative and fun.

    Asaf

    CEO

    What are Crossix Perks + Benefits

    Health Insurance & Wellness Benefits
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Retirement & Stock Options Benefits
    401(K) Matching
    Company Equity
    Perks & Discounts
    Beer on Tap
    Casual Dress
    Commuter Benefits
    Game Room
    Stocked Kitchen
    Happy Hours

    Additional Perks + Benefits

    Frequent Team-Building Activities and a Private Rooftop

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