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Analyst, Marketing Technology

| Greater NYC Area

Responsibilities

-- Ongoing, global deliverability monitoring & support across channels

-- SQL skills to complete data segmentation

-- Build, monitor and evaluate global campaigns, tests, and customer journeys

-- HTML troubleshooting

-- Global test strategy development & execution based on latest market results

-- Reporting support & WW analytics enablement

-- Support data migration to enable global dashboards

-- Train local marketing teams on new tool capabilities & provide feedback to optimize processes

-- Collaborate with other departments (Customer Service, Operations and Training) to successfully implement and realize cross-functional projects such as member save initiatives & prospect engagement

-- Support the global WW Shop teams to improve their sales overall through targetted campaigns. This includes the development, build, & analysis of new journeys (ie re-engagement).

-- Provide recommendations based on campaign results and existing data capabilities

-- Present results in MKTT bi-weekly meetings with global marketing teams

Experience
-- Building, testing, & deploying email, SMS, & social campaigns globally
-- Leveraging marketing platforms to support multi-touch marketing campaigns
-- Implementing projects with global stakeholders
-- Working in B2B, B2C, B2B2C, Membership, and Digital Marketing

Skills
-- Ability to drive success through data/system technology efficiencies
-- Ability to make data-driven decisions
-- Google Analytics reporting experience
-- SQL & HTML proficiency
-- Exposure to multiple CSPs with differing data models (ie Lyris, IBM Marketing Cloud, Salesforce, Real Magnet, Braze, or Selligent)

As a company, our purpose is to inspire healthy habits for real life. And as an employer, we inspire the greatest people to do their best work. We provide benefits for real life to help protect your health, finances and overall wellbeing, including:

  • Competitive compensation and profit-sharing plan
  • A 401K plan to help you plan for your future, plus company match
  • Health care coverage starting on your first day
  • Tuition reimbursement and online courses to help you reach your career aspirations
  • Commuter benefits
  • Yearly well-being allowance for your physical, financial, social and emotional well-being
  • Free WW membership for you plus 3 free WW memberships for your friends and 3 for your family
  • Free fruit, snacks and coffee to get you through your day
  • Summer Fridays, happy hours, and company outings
  • Robust employee referral bonuses
  • Developmental opportunities and assignments to grow your career

WW is an equal opportunity employer. WW does not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

Any offer of employment is contingent upon the satisfactory results of reference and background checks.

 

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Location

We are in the Flatiron/Chelsea area where there are a ton of good places to eat and go out after work. Near a lot of major subway lines, easy access