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Manager of Content Planning & Strategy

| Greater NYC Area

Paperless Post is hiring a Manager of Content Planning and Strategy to develop data-driven content strategies that drive growth in our new Flyer product while also supporting our mature Cards offering. In this role, you will be responsible for identifying and prioritizing content opportunities and for optimizing onsite content merchandising. This role reports directly to the Senior Director of Content Strategy & Operations and will partner closely with the Content Design, Brand, Marketing, and Product teams.

A little bit about us

The Paperless Post Content Planning & Strategy team plays a meaningful role in identifying revenue opportunities across categories and personas within the digital invitations landscape. From developing assortment plans that encourage higher conversion to optimizing navigation to help users find the perfect invitation, we play an integral role in working cross-functionally with nearly every team in the company.

What you’ll do here

  • Support the development of a high-level, data-driven content strategy for our mature Cards business and new Flyer product line that aligns to market demands and business goals.
  • Develop and manage an analytics framework to guide the development of new content and optimize performance of existing content.
  • Analyze onsite customer behavior to optimize site merchandising and support visual merchandising of the site.
  • Using a variety of data sources, build an organization-wide understanding of our category performance, our fast-growing customer base, and their design preferences.
  • Identify content expansion opportunities that consider macro trends, seasonality, and new occasions.
  • Collaborate and liaise with various internal teams to establish alignment against quarterly plans and analyze performance monthly across both products.
  • Advocate for Merchandising related needs with cross-functional partners such as Product, Data, Partner Design, Content Design and Production, and Brand and Marketing.

About you

  • You have 3 - 5 years experience in a business analytics, strategy, or planning role.
  • Prior consulting experience a plus.
  • Strong analytical skills to support data-driven decision making.
  • Proven ability to mix art and science to build hypotheses.
  • Creative self-starter - able to work in an always-changing tech startup environment.
  • High attention to detail and proven ability to manage multiple competing priorities simultaneously
  • Strong problem-solving skills.
  • A bias for collaboration, an entrepreneurial spirit, and the ability to thrive in a fast-paced environment.
  • Excellent Excel skills, Looker experience a plus.

Company-wide we enjoy an amazing ecosystem of an even gender split and a balance of engineers and designers. Because Paperless Post isn’t supported by ad revenue, we can focus our efforts on creating and improving on the ideal version of our platform, product, content, and partnerships for our users.

We are proud that Paperless Post helped over 70 million people connect in the real world last year. Our product is global, and we are committed to being a company where everyone belongs. We encourage people from all backgrounds, races, genders, and abilities to apply!

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • React NativeFrameworks
    • PostgreSQLDatabases


115 Broadway, New York, NY 10006

An Insider's view of Paperless Post

What are some social events your company does?

On the regular, we'll have meetings over food that allows for a moment of chit chat. We also organize movie nights and launch parties for our achievements. To top it off, we have raffles for pottery classes or exercise passes for cycling or boxing. Some events have become a tradition like having a rooftop summer pizza party.


Software Engineer

How has your career grown since starting at the company?

Paperless Post has been a great place to grow my career, as they really care about my individual interests and goals. In my four years here, I grew from executive assistant to the co-founders into a role in merchandising, and now onto the brand & marketing team. Paperless nurtured my ambitions and helped me grow my skill set.


Program Manager, Brand & Marketing

How would you describe the company’s work-life balance?

Work-life balance is definitely one of the strongest aspects of the company. Your personal time is respected; we're not a hustle culture of over-working. We're encouraged to be healthy, stay balanced, and do your best work.


Product Designer

What are Paperless Post Perks + Benefits

Eat lunch together
Daily stand up
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
We have flexible hours.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
10 days of paid sabbatical after 5 years and 15 days after 8 years.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
We have annual summer and holiday parties and teams have their own "fun" budget.
Stocked Kitchen
Some Meals Provided
We provide bagels every Monday and treats for company-wide meetings.
Happy Hours
Happy hours are hosted Once per month.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
We have dedicated education budgets for employees and 3 extra days of PTO to use towards conferences and workshops.
Lunch and learns
We have employee-led talks on tech, design, data, and more.
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