Content Planning and Strategy Associate

| Greater NYC Area

Paperless Post is hiring a Content Planning and Strategy Associate to support the development and continuation of data-driven content strategies that both drive growth in our new Flyer product and support our mature Cards offering. In this role, you will be responsible for maintaining performance reports, identifying content opportunities, and optimizing onsite content merchandising. This role reports directly to the Manager of Content Planning and Strategy and will partner closely with the Content Design, Brand, Marketing, and Product teams.

A little bit about us

The Paperless Post Content Planning & Strategy team plays a meaningful role in identifying revenue opportunities across categories and personas within the digital invitations landscape. From developing assortment plans that encourage higher conversion to optimizing navigation to help users find the perfect invitation, we play an integral role in working cross-functionally with nearly every team in the company.

What you’ll do here

  • Support the development of a high-level, data-driven content strategy for our mature Cards business and new Flyer product line that aligns to market demands and business goals.
  • Manage recurring analytic reports to guide the development of new content and optimize performance of existing content.
  • Analyze onsite customer behavior to optimize site merchandising.
  • Using a variety of data sources, maintain organization-wide reference base of our category performance, our fast-growing customer base, and their design preferences.
  • Maintain homepage and site navigation updates to account for macro trends, seasonality, and new occasions.
  • Collaborate and liaise with various internal teams to track alignment against quarterly plans and monthly performance across both products.
  • Provide general support for the Content Planning & Strategy team as new opportunities arise.

About you

  • You have 1 to 3 years experience in a web analytics or strategy role.
  • Strong analytical skills to support data-driven decision making.
  • Proven ability to mix art and science to build hypotheses.
  • Creative self-starter - able to work in an always-changing tech startup environment.
  • Ability to follow instructions and be a team player.
  • Extreme attention to detail and proven ability to manage multiple competing priorities simultaneously.
  • Strong problem-solving skills.
  • A bias for collaboration, an entrepreneurial spirit, and the ability to thrive in a fast-paced environment.
  • Excellent Excel skills, Looker experience a plus.

Company-wide we enjoy an amazing ecosystem of an even gender split and a balance of engineers and designers. Because Paperless Post isn’t supported by ad revenue, we can focus our efforts on creating and improving on the ideal version of our platform, product, content, and partnerships for our users.

We are proud that Paperless Post helped over 70 million people connect in the real world last year. Our product is global, and we are committed to being a company where everyone belongs. We encourage people from all backgrounds, races, genders, and abilities to apply!

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases


115 Broadway, New York, NY 10006

An Insider's view of Paperless Post

What are some social events your company does?

On the regular, we'll have meetings over food that allows for a moment of chit chat. We also organize movie nights and launch parties for our achievements. To top it off, we have raffles for pottery classes or exercise passes for cycling or boxing. A few social events we've done became traditions: a summer pizza party on the Brooklyn rooftops and a


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What does your typical day look like?

Work-life balance is definitely one of the strongest aspects of the company. Your personal time is respected; we're not a hustle culture of over-working. We're encouraged to be healthy, stay balanced, and do your best work.


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How has your career grown since starting at the company?

Paperless Post has been a great place to grow my career, as they really care about my individual interests and goals. In my four years here, I grew from executive assistant to the co-founders into a role in merchandising, and now onto the brand & marketing team. Paperless nurtured my ambitions and helped me grow my skill set.


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How does the company support your career growth?

I have the chance to work on exciting projects that use latest technology stack-- and engineers here have the freedom to use and adopt the best technologies for the job. This along with a budget for learning and attending conferences helps us enhance our knowledge. We're also encouraged and speak at technology conferences & get recognition for it.


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What are Paperless Post Perks + Benefits

Eat lunch together
Daily stand up
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
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