Blending & Visualizing Marketing Data: How To Tell A Holistic Story
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6:00 - Networking
6:30 - Announcements
6:35 - Presentation
7:40 - Q&A
8:00 - Adjourn
Alex Cruz, CEO of PenPath, will explain why marketers struggle when making sense of all their data. With dashboards spread across so many tools, it’s challenging to keep up. How do you tell a complete story or decide which metrics matter? How do you make the right decisions in real-time? Learn how it's now possible to connect and visualize all your most essential marketing metrics by using powerful tools like Tableau and Google Tag Manager.
Alex Cruz is the CEO of PenPath, a marketing analytics firm specialized in connecting and visualizing data for brands and agencies. With over 9 years of industry experience, Alex has worked with businesses of all sizes from growing startups to agencies and Fortune 500 companies. His background gives him a unique perspective that can help industry professionals understand and use all their marketing data in order to tell a holistic story.
Brandon Thomson is the Head of Product for PenPath. He manages all data management and visualization. Brandon has over 5 years of data science experience working with major brands in top agencies before joining the PenPath team. He's specialized in Tableau and Python development.
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