Senior Growth Architect
BCG Digital Ventures
Greater NYC Area
2 weeks ago
Be responsible for input on growth strategy, execution, and optimization for one of our digital businesses.
Provide input into multi-channel growth strategy based on product needs: SEO/ASO, SEM, DSPs, social paid and community/influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc.
Define, execute, analyze, and optimize A/B and multi-variant tests.
Work with Growth team to implement market viability tests.
Prepare growth strategy documents, frameworks, and guidelines for internal and external use.
Convert insights into action- see customer acquisition process through from ideation to execution.
Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business.
Contribute to vetting and building out our marketing tech stack partnerships.
Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity.